Mailshop

Shout out to Tooticus who went live with their online gift shop this week 🎉

We’ve been working together to get the website and backend just 👌

If you’re looking for beautiful, unique and quality gifts, their collection is a must see!!

Tooticus™ | Give Happiness, Get Happiness! Tooticus

"The physical tactile strength of direct mail, when combined with personalisation and data from digital, magnifies its positive impact."

https://bit.ly/3XSB6Fg

Programmatic direct mail doubles conversion rate for sustainable-products subscription service Bower Collective used direct mail triggered by online browsing activity

If you caught our earlier post, you'll know that postcards are the most cost effective bulk mailing service when sending with NZ Post.

Now check out how those postcards can turn your leads into customers.

https://bit.ly/44IqXx6

Direct Mail Magic: How Do Postcards Turn Leads into Customers? In the digital age, where emails and social media dominate marketing strategies, direct mail might seem like a relic of the past. However, direct mail, particularly postcards, continues to demonstrate

Automation has evolved to help us in the off-line world, where it's effects can be felt all the more keenly.

That's because direct mail has been proven in one study to have a more significant impact on our emotions than digital alone, resulting in stronger recall a full week later!

Humans are hard wired to respond to tangible stimulation.

Direct mail automation is greatly underutilised in NZ.

Also known as 'triggered mail' or 'programmatic direct mail', direct mail automation is technology that auto prints and mails postcards, letter or other mailing pieces.

Based on behaviour and/or timing, triggers can be programmed for your website, CRM or third party app.

Retailers can target abandoned shopping carts with a postcard that contains a coupon code to give them that nudge to complete the purchase.

For more examples, check out the article below.

Want to know how this might work for your business? Get in touch with the Mailshop team.

https://bit.ly/3PTBPDS

A Beginner's Guide to Direct Mail Automation and Retargeting | Entrepreneur What is direct mail automation, and how can it boost your business? Here's what you should know.

Today we spend time with family. Reconnecting, reflecting and looking forward to another fruitful year.

We hope all our staff, clients and friends get to do the same.

And if you're up before sunrise, you may find the Matariki stars by looking to the northeast horizon. Search for the line of stars that form Tautoru (Orion's belt). From there, you should find the cluster that makes up the Matariki stars 🌟

The humble postcard is the most heavily discounted bulk direct mail piece you can send. 📭

Depending on your audience, industry, and specific campaign objectives, the ol' post card could slide into your omnichannel marketing exceptionally well.

NZ Posts AdCard bulk mail service is a strong choice for many reasons:

1. Cost Effective: Starting from $0.55 per item for qualifying mail, these are far more affordable than larger formats or envelopes. Their simplicity also results in reduced print & production costs.

2. Attention-Grabbing: Sure, they're compact in size but they're likely to pack a punch with clever creative. Physical mail with visual impact has been proven to be more memorable than digital comms.

3. Quick and Easy to Read: The limited space forces your message to remain clear and concise. Make it work to your advantage with a clear call to action, coupon, QR code or offer.

4. Tracking & Measurement: Postcards can be easily tracked for response rates and campaign effectiveness. Use unique URLs, phone numbers, or promo codes to measure the success of your campaign and make data driven decision for future optimisations.

Want to know more? 👩‍💼 Talk to our direct marketing specialists today!

A proud partner of , we turn your customer data into hyper-personalised messages across email, SMS, push notifications, and more.

Show your customers that you know them by putting all that behavioural and profile data to good use.

Need help? Our experts are just a call away.

What to consider when choosing a 3PL provider for eCommerce businesses:

1. Scalability: Nimble enough to handle small order volumes just as easily as large volumes.

2. Visibility: Inventory levels are available, accessible and accurate at all times.

3. Fast Shipping: How quickly can your orders arrive with your customers? What'sWhat'sWhat's the most cost effective method to do so?

4. Attention to Detail: When your product arrives in your customers' hands, it must satisfy their expectations, seamlessly exude the qualities of your brand, while also balancing costs and resource requirements. That's Mailshop's specialty!

5. Return Management: Treat returns as a reverse purchase - with all the care and oversight that goes into managing the original purchase. The right 3PL will respect this process and it's ability to keep your customers coming back even when things go wrong with an order.

6. Integration: Perhaps most important in integrating your system with your chosen 3PL is ensuring that your most valuable resource (your time) is not wasted on manual interactions and requests for missing information.

7. Excellent References: Is it a struggle to get good references?

8. Capability: Whether it’s kitting, subscription box services, influencer packs or simple pick, pack and distribute of daily orders, you need to ensure your 3PL is flexible and capable of handling your changing needs.

9. Responsiveness: How well would they respond to large changes in order volumes due to sales promotions? How would they track products in case of a recall?

10. Customer Service: Will you have a dedicated Account Manager to work with you?

Check out our full article for more.

10 Important Considerations when Choosing an eCommerce 3PL Provider Possibly the most important consideration in choosing a third party logistics (3PL) provider is to ensure they’re nimble enough to service e-commerce fulfilment needs from infancy through to maturity. A 3PL should serve as a strategic partner in helping e-retailers compete, making large scale ware...

⚠️ NZ Post's annual price increase hits on July 1st ⚠️

The main changes to come into effect from this date include:
• Postal products increase ~5% across the board
• Courier Select Au increases ~4%
• No more covid surcharges!
• Changes on additional Compensation Cover

👉 There's still time to get your mid-year direct mail campaigns printed and out the door before this price increase.

📦 E-commerce businesses: mark that date in your calendar for a pricing update and if possible, get that next promo live prior to the increase!