Collected Copy

Are you reading the emotions in the room? Great storytelling involves reading and responding to the right emotions. What do you see around you? How are people feeling? How do they want to feel?

Did you know stories can change the neurotransmitters and hormones your body releases? (Think of how your heart races when you hear the Jaws movie da-dum, da-dum, da-dum music!!!)
___
As a copywriter, one of my jobs is to read the room and identify the emotions of your audience when they land on your site. And then create the journey to change how they're feeling (how you can make them feel)- inspired, peaceful, unstoppable!

Quick tester for you - head to your website. Read your home page. How do you feel? Is this what you want your clients to feel?

If not, maybe it's time we had a cuppa and chatted about how you can read the room and tap into your client's emotions to make a more authentic connection.