HUSK

Recently the Huskies were engaged to distill, refresh and reposition the Anagenix Ltd brand family, stripping the fluff out and keeping what mattered. Real ingredients. Real people. No BS.
The refreshed brand worlds are bold, honest and unapologetically direct, built around the idea that if you are creating products to genuinely help people, your ingredients should live up to that promise. The new visual identity leans into confident colour, oversized typography and whole-fruit imagery that feels more challenger brand than polished wellness. Think less “science lab”, more “say it straight”.
Every part of the system reinforces the same truth: Whole food. Backed by science. Nothing to hide. The result is a brand that feels human, memorable and commercially sharper, while still grounded in the scientific brilliance and integrity Anagenix is famous for.