Shopoclock

Have you ever noticed that we have a tendency to be able to recall the first and last items in a list better than the middle items? This is known as the serial position effect, and was first noted by psychologist and pioneer of memory research, Hermann Ebbinghaus.

When you dig deeper into the serial position effect, there are two main aspects that we can take advantage of when designing websites - these are the primacy effect and the recency effect.

The primacy effect states that people tend to recall first items with greater accuracy due to the small amount of processing effort spent rehearsing the item. The primacy effect presupposes that the first pieces of information are more important than the following ones.

The theory behind the recency effect is that people are inclined to remember the items at the end of a sequence due to their preservation in the short-term memory.

The serial position effect makes it clear that you can control consumer behaviour by placing items or information in a particular order. It has various applications in a web design context centred around compelling action, whether that’s the purchase of a product or the booking of a service.

At Shopoclock, psychology features prominently in our website design philosophy. If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please send us a message or email us at [email protected].

In these unprecedented times it’s never been more important to have a contingency plan. And that contingency plan is making sure you can transact online when forced to close the doors (again).

If you’re looking to create or improve the online presence for your business and would like to have a chat about how we could help you, please send us a message or email us at [email protected].

A great website design is so much more than just delivering content and making it look good. When visitors come to your site, they have an immediate emotional response which results in a set of feelings about your website and your business. The type of feelings they produce – positive or negative – are entirely related to the way different design elements affect the mood, attitude and experience a prospective customer will have while browsing your website.

At Shopoclock, psychology features prominently in our website design philosophy. Once we understand your business, brand and customers we’ll make recommendations for a design that will engage, inspire, and compel action, whether that‘s the purchase of a product or the booking of a service.

There’s a psychology to website design that’s often overlooked. Many websites are too much about personal likes and dislikes, and not enough about what actually works.

Personal preference is fine and it will factor into the design of a website. However, it may not produce a design that moves your target audience to action.

The initial decisions people make online are based on emotion and the subconscious. Prospective customers will make a snap judgment about your website before they read a word of text.

* Is this a trustworthy website?
* Does it make me feel happy, excited, warm, sad, bored, worried, amused?
* Does it feel like the right place for me to buy from or seek services from?
* Can I find my way around easily?

These factors are evaluated within microseconds, so first impressions really do count.

At Shopoclock, psychology features prominently in our website design philosophy. Once we understand your business, brand and customers we’ll make recommendations for a design that will engage, inspire, and compel action, whether that‘s the purchase of a product or the booking of a service.