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The New Comb’s Model of Communication/ABX Model of Communication

The New Comb’s model of communication was introduced by Theodore M. Newcomb in 1953. The main purpose of this theory is to introduce the role of communication in a social relationship (society) & to maintain social equilibrium within the social system. He does not include the message as a separate entity in his diagram. He published a new social approach in the field of communication which is called the “ABX” system (later it became Newcomb’s Model).

He concentrates on the social purpose of communication, showing all communication as a means of sustaining relationships between people.
Newcomb’s model works in a triangular format or A-B-X system.
A – Sender
B – Receiver
X – Matter of Concern
The relationship between A & B is like student & teacher, government & public or newspaper & readers.
Sender & Receiver may work in the same flow but at the same time, some factor like “X” may affect their flow of the relationship.
“X” may be third person, issue, topic/policy.

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