Transactional Email Technology

Transactional Email Transactional emails are real-time, automated emails sent to users after a certain action takes place on a platform, app, or website.

These are also called triggered emails because an event or trigger has to take place for the email to be sent.

Despite the name, not all transactional emails have to do with money or purchases. Transactional emails can include:

✒️Purchase receipts
✒️Shipping confirmations
✒️Email verifications
✒️Account updates
✒️Password resets
✒️Social media notifications
✒️Event notifications

And much more!
Most people don’t think much about these types of emails. As customers, we take transactional emails for granted. But transactional emails are an important part of running an e-commerce store, software company, or any other online business.