Bennett

Selling the unsellable.
No electricity. No running water. Just a true story.
Proof that nostalgia still sells — when you dare to show what makes a place unique. Read the full story on our webpage
Big thanks to Terje Trobe for making the story shine through the lens.
Client: Circle K & Sem & Johnsen

25 spots. 1900 applicants. One incredible launch 🚀

When NTNU (Norwegian University of Science and Technology) introduced the Nordic region’s first Bachelor in Aviation Engineering, the mission was clear:
Create buzz.
Inspire future aviation engineers.
Fill those 25 seats with the best and brightest.

Together with NTNU, Norwegian, Forsvaret, and CHC Helicopter Service, we created a bold recruitment campaign—cinematic films, social-first content, and one powerful question:
“Are you one of the first 25?”

The response? Sky-high:
1900 applicants
453 first-choice applications
One of Norway’s most popular study programs

The future of aviation is in good hands.