Mission Design

Quality without compromise

Design of new visual identity for Skuna Bay.
Skuna Bay is a Grieg Seafood company, offering premium quality salmon to the North American market. A product appreciated by top restaurants, leading chefs and premium retail stores. The salmon is farmed in natural surroundings outside Vancouver, BC, Canada, and cared for by the most experienced salmon farmers.

Until 2023, Skuna Bay salmon was only available to the professional chef, but with the desire to offer the same quality product to the consumer, there was a need to build a brand that could match this venture.

The visual identity reflects the product itself by being stylish, elegant and stripped of unnecessary "additives". Salmon is a photogenic product, and we wanted to let it speak for itself by creating a series of images. Art Direction by us and shot by Tommy Andresen. With a minimalist color palette based on white and black, we let the images of the fish and delicious dishes speak for themselves. The result is a visual identity that stands out from the competition and creates a solid foundation for making an entry into the kitchens of those who appreciate good quality, whether at home or in a professional kitchen.

See complete case
https://en.mission.no/projects/skunabay

https://www.kreativtforum.no/arbeider/fra-en-annen-side

Fra en annen side Designbyrået Mission har lansert en ny visuell identitet.