Center for Service Innovation

IS THE EARTH FLAT? WHEN IT COMES TO BRAND EMOTIONS, NOT QUITE YET. Companies should account for the social orientation of brand emotions and advertising context in order to build optimal brand equity in East Asian markets. Read the CSI blog: https://bit.ly/30V0ix0

SERVICE INNOVATION FOR SUSTAINABLE BUSINESS
Service innovation is a concept that, for the last decade, has received increased attention both among academics as well as practitioners. Service innovation is, however, a multi fragmented concept, which often induces confusion. The main purpose of the book, written by CSI researcher Per Kristensson and his colleagues Peter Magnusson and Lars Witell at CTF at Karlstad University is to discuss and explain what service innovation is, based on contemporary research. https://www.nhh.no/en/research-centres/csi/csi-news-and-blogs/2019/service-innovation-for-sustainable-business/

DIGITAL TRANSFORMATION REQUIRES BUSINESS MODEL INNOVATION. Digitalization and the use of new technologies can be a powerful force of disruption in many (traditional) industries as new companies enter with faster and better business models. The journey to digital transformation requires the comprehensive reimagining and reinvention of incumbents’ business models. https://bit.ly/2Lunf6v

CSI Service Innovation Economics: Round-table discussion with Professor Timothy L. Keiningham, St. John's University, USA, CSI Research Director and Principal Bekk Stian Daazenko and CSI partners, Bekk, Oslo, 16 January.