RZMD

Friday tip: stop optimizing your SEO health score! 📈

There, I said it. 🫢

Of course, use tools like Screaming Frog, Ahrefs or Semrush to find and fix the most urgent issues on your website. But don't spend hours trying to push your health score from 90% to 100%. New issues and warnings will always appear and many of them have no impact on your rankings in search engines or LLMs.

Instead, focus on updating outdated content on pages you have not touched in a while. Maybe add visuals, re-write or expand paragraphs with relevant search intent or add an FAQ.

This will have a better return on your time investment than trying to satisfy your SEO tool.
Do you agree?

Have a great weekend!

Digital Marketing Flywheel series part 7: Monitoring 📊

The Digital Marketing Flywheel is a framework that helps businesses and entrepreneurs to create structure and gain better results in their digital marketing efforts.

Today I will focus on part 7: Monitoring.

Once your campaigns are running, the key question becomes: how do you measure whether your marketing activities are actually working?

Monitoring is where strategy meets reality. It helps you understand what works, what does not and where you should adjust your efforts.

Without proper monitoring, marketing easily turns into guesswork. With the right insights, it becomes a continuous process of learning and improving.

Questions that help you forward:
✅ Which metrics really matter for your goals?
✅ How do you monitor these metrics?
✅ Which tools do you use?
✅ How often should you review your results?
✅ How do you communicate progress within your organisation?
✅ When do you decide to adjust your marketing efforts?

Monitoring closes the loop of the flywheel. The insights you gain here help you refine your goals, audience, channels, content and campaigns.

This is what turns digital marketing into a continuous cycle of improvement.

💡 Do you regularly review whether your marketing activities actually deliver results?

Digital Marketing Flywheel series part 5: Content 🧩

The Digital Marketing Flywheel is a framework that helps businesses and entrepreneurs to create structure and gain better results in their digital marketing efforts.

Today part 5: Content.

Once you know your audience and the channels you want to use, the next step is deciding what you will actually communicate.

Content is where your expertise becomes visible. It is how you build trust, demonstrate authority and stay relevant for your audience over time.

Strong content does not happen by accident. It requires clear themes, consistent production and a plan.

Questions that help you forward:

✅ On which topics or themes do you want to become an authority?
✅ What type of content builds trust with your audience?
✅ What content engages your audience: informing, educating or inspiring?
✅ What content can you realistically create today? For example articles, blogs or LinkedIn posts.
✅ Which formats could strengthen your story in the future? For example expert videos, podcasts or whitepapers.
✅ Which content from your competitors performs well?

A clear content strategy helps you move from random posts to consistent value for your audience.

Over time, this builds authority, visibility and trust.

Once your content approach is clear, the next step is activating it through campaigns. That will be the next step in the flywheel.

💡 On which topics do you want to be recognised as an authority?

7 belangrijke delen van je online marketing:

1. Duidelijke doelgroep
🎯 Ken je klanten goed. Weet wat ze willen en nodig hebben. Met een heldere focus bereik je meer mensen die bij je passen.

2. Goede contentstrategie
📚 Deel kennis die mensen helpt. Maak blogs en video's waar je publiek iets aan heeft.

3. Vindbaar zijn op Google
🌐 Zorg dat mensen je vinden als ze zoeken. Gebruik woorden waar je doelgroep op zoekt.

4. Slim gebruik van social media
Focus op 1-2 platforms waar je doelgroep zit. Post regelmatig nuttige berichten.

5. E-mails die mensen willen lezen
Schrijf interessante onderwerpen en pas je boodschap aan op de lezer.

6. Kijken naar resultaten
Check wat goed werkt en wat niet. Pas aan waar nodig.

7. Duidelijke vervolgstappen
Laat mensen weten wat ze moeten doen. Maak het makkelijk om de volgende stap te zetten.

Wat doe jij al en waar wil je beter in worden? Vertel het hieronder!