Bad Andy was a mischievous Muppet character created for a Domino's Pizza advertising campaign, Bad Andy. The spots were created by advertising firm Deutsch Inc. The character was "specially conceived for Domino's by The Jim Henson Company,"[1] and the puppet was built by Tennessee puppet workshop Animax Designs.[2]
In the ads, which launched in May 2000, Bad Andy was a bad Domino's employee who i
nterfered with various aspects of the pizza baking and delivery process. By correcting his mistakes, the other employees in the ads would highlight the importance of those elements. For example, according to a Domino's press release, "in the ad spot titled Sockets, a Domino's Pizza team member notices that all the "Domino's HeatWave Hot Bags" have been unplugged, and the electrical sockets have been filled with other plugs. After following a tangle of electrical cords, the team member discovers Andy relaxing in a massage chair surrounded by a fan, blender, two televisions, a lava lamp and a stereo. As the Domino's team member explains to Andy the importance of the HeatWave Hot Bag for delivering hot, great-tasting pizza, Andy turns up the intensity of the chair until he blows the fuse." Commercials
"Sockets"
Bad Andy unplugs all the "Domino's HeatWave Hot Bags" and uses the outlets for a massage chair, a fan, blender, two televisions, a lava lamp and a stereo. The other employees try to explain how important the Hot Bags are, but Andy ignores them and turns up the intensity on his massage chair until he blows the fuse. "Sick"
Bad Andy ducks his pizza delivery duties by keeping a thermometer in the "Domino's HeatWave Hot Bag" and claiming to be sick. "Rolling Pin"
Bad Andy tries repeatedly to convince another employee to use a rolling pin rather than hand-stretching the pizza crust. "Big Man Trouserz"
Bad Andy changes the sign outside the store from "Today's Special: lg or med pizza, any crust" to read "Today's Special: Big Man Trouserz".
