4T2.run

it sounds so simple. offering a piece of 4T2 for sale. in the early days we already wanted to do this, as part of the idea that we are building 4T2 for, and with our customers.

last year we found our way to host this opportunity, so now you can own a piece of 4T2. you can become a co-owner. no matter where you’re from and even if you work for one of our competitors... (oh yes it happens).

find out more through the link in bio. on the investor page you’ll find all the information you need.

offdays is a bit of a joke. the idea came during a road trip with the team. we wanted to create an off day shoe, a sandal. and so we did. and no, we did not even bother to pour bs-marketing sauce over it in the form of a recovery concept.

so offdays is a sandal. can you run with it? well you can try. the upper is an actual remake of get lost with many adaptations. we cut holes into the upper while keeping the functional support. we took out the heel counter. we used a soft microfibre lining material combined with a canvas outer upper, supported by the iconic straps from ‘get lost’. we suggest to take an running-day off in this shoe.

tech talk.
‘road to nowhere’ outsole (replaceable), ortholite x40 eco, new midsole component ‘rise’ with 6mm drop + 3mm drop ‘joie.’ = a total of 9mm drop. super smooth ride and softer and more comfortable than any shoe we have made before. the weight is +/-295gr for a us mens 9.5 / eu43.5.



running is ugly.

team member of the month, the man of many myths, our korean-biker-legend-turned-runner. he prefers to be named ‘multiplayer’ because he takes on many roles. our korean brand director (not sure if we actually have such a title) ‘han’ . left a corporate life to get closer to the action and so han is often the lead in warm ups, social runs, marketing projects, preparations and future planning. drop by at in seoul and meet him in person. the energy he’ll transmit is contagious.

we like to keep things simple.
that’s why we name our shoes the way we do.
weekdays are for the everyday run. the one you fit in before work, after work, between everything else.
sundays are for going long. and slow. more relaxed, less time-restricted. stopping to see, hear, smell.
get lost is for when you don’t need a destination. because the best thing that can happen on a trail run is to discover something new.

simple names. shoes that just make sense.

what we do when we’re road tripping...

it sounds so cool; we’ve been on the road in california, asia, across europe multiple times and we just came back from a weekend in berlin. gradually we are increasing the amount of these road trips. it’s a great way to meet our retail partners, runners, customers, investors, competitors and in general, friends of 4T2.

but there is a thing that is happening behind the scenes.

it’s called ‘business as usual’ or in our case; ‘another meta ads crisis’, ‘design speedwork’, ‘photoshoot’, ‘store check’, ‘packing’.

when we’re road tripping, the team is. including marketing, operations, finance, design and whatever. we all are. it means before and after the running events, the team is actually working and making sure our business keeps going.

of course this is still early stage growing pains but i feel there is longterm benefit in booking an airbnb apartment and work and live together for nearly 72 hours. for sure we get to know each other when things heat up. and yes we did run two half marathons in between working and driving.

all for the love of the ugly run.