Thinking Cleaner is a product made by Thinking Bits, a Dutch company based in Eindhoven, the Netherlands, led by 24-year old Industrial Design student Joep Elderman. Around five years ago, Joep started developing intelligent accessors for mobile devices which led him to various seminars and conferences, one of which was the World Wide Developers Conference, also known as WWDC in San Fransisco. It
was here that Joep met our lead programmer, Marcel Borsten. Together, they decided to revive Thinking Bits, a company started by Joep’s father in 1994, that originally made control software, management software and firmware for existing hardware devices in the professional broadcast, TV production and film industries. The ‘new’ Thinking Bits started to design games, household and generic industry products, hard and software add-ons for OEM vendors and started developing products under their own brand-names. In late 2010 Thinking Bits signed a Made For iPhone agreement with Apple and started the design of hardware accessories under the MFI licence that enabled the design of a complete new category of products currently in the works that can cooperate with products like iPhones, iPads and iPods. After meeting with Matthijs van de Vathorst who was working for Cyberhuis, a Dutch webshop for robotics that sold iRobot Roomba’s, the Thinking Bits team decided to combine forces and started working on the Thinking Cleaner project. After a long time of designing, developing and trial and error, we are now finally live on Kickstarter with a working product, ready for your Roomba!
