pr.co

For an industry that prides itself on managing reputations, PR could do a lot better at managing its own. It’s time we point our fingers at ourselves, and do something about it. The only way to do so is by taking a long, hard look at how our industry does things, from a journalist's perspective.

Because on the other end of a press release, journalists are experiencing a different reality. In this article, we share common frustrations journalists face and what PR pros can do to make this relationship better.

pr.co blog - The 5 biggest frustrations about PR pros PR has a PR problem, especially with the allies that matter most. Here are the five biggest frustrations about PR professionals, and what we can do to mend our relationship with journalists.

When consumers - like you and me - are exposed to or interact with brands that are aligned with our values, we connect. We pay them not only with money, but with our time, our attention, and our loyalty. So which brands do it best? We argue that purpose-driven brands are the ones that win us over and become memorable.

Here are 9 examples of socially-conscious brands and their impactful PR campaigns:

pr.co blog - 9 socially-conscious brands and their most impactful PR campaigns Purpose-driven brands are remarkable because they connect with their audience based on common values. Here are 9 socially-conscious brands and their most impactful PR campaigns to keep you inspired.

Zwift, , WeTransfer, VanMoof, EVBox - we’re thrilled to see many of our customers being catapulted into hypergrowth. To keep up with their needs, we went back to the drawing board to come up with a solution fit for fast-growing brands.

The result? A highly branded newsroom with functionalities to help journalists work faster, help brands scale to new markets, and make news crawl up search engines at warp speed.

pr.co launches newsroom solution for fast-growing brands With an increasing number of our customers growing from promising startups to IPO, we have taken our newsrooms back to the drawing board. The result is a newsroom with more functionalities to help journalists, a more robust branded experience, increased scalability, and improved SEO