GreenTech

We asked our visitors why they came to GreenTech Amsterdam 2026 and what makes their visit a success.

Their answers highlight exactly what GreenTech is all about: discovering new technologies, meeting suppliers, exploring innovations, and staying up to date with the latest developments in horticulture.

For many, GreenTech is the leading event in horticulture: the place where the industry comes together to share knowledge, tackle challenges, and find practical solutions for the future.

And when is a visit truly successful? When new connections are made, valuable conversations take place, and visitors leave with ideas, partnerships, and solutions that can help their business move forward.

🌿 Sharing knowledge is what drives progress

This morning at the Medicinal Plants Stage (Green World), the session “Beyond the Flower: Maximizing Value Through Post-Harvest Innovation” explored how the medicinal plant sector is evolving beyond cultivation alone.

From processing and extraction to packaging, compliance, and product development, the discussion highlighted how post-harvest strategies can unlock added value, boosting both quality and profitability.

As moderator, Sonny Moerenhout emphasized a key message: over the course of three days, this stage is all about sharing knowledge, insights, and innovation, reflecting just how fast this industry is growing and transforming.

A powerful reminder that collaboration and knowledge-sharing are essential to shaping the future of horticulture.