Oaky

Starting with new software can be complex and daunting.

But for ibis Edinburgh Centre Royal Mile (Accor), onboarding with Oaky was smooth from day one. General Manager Dean Penrose even rated it a 10/10:

“The support we received wasn’t just about solving problems. It was about helping us proactively set up offers in a way that would actually convert. That’s what made the onboarding experience so valuable."

What stood out to Dean and the hotel team?

🤝 Clear, step-by-step guidance
⏰ Quick, practical support whenever needed
🎯 Real-life examples from similar properties, helping the hotel set up offers that resonate with guests
🔗 Seamless 2-way integration with Opera Cloud was tested and checked to provide automatic sync
🎨 Encouragement to be inventive and go beyond standard offerings.

The team didn’t have to wait long for results: loyalty signups increased, and breakfast sales picked up significantly — and it’s just the beginning! 🚀

“We can already see a revenue uplift, and it’s clear that processes are faster and smoother. The big win is that our colleagues at the hotels have more time to spend on what matters most - our guests,” Céline Mamane, Head of Digital Marketing, MEININGER Hotels.

That’s exactly what MEININGER Hotels has experienced since switching to the 2-way integration between Oaky and SIHOT.

The integration not only made upselling faster and smoother, but also brought consistency across 36 properties and created a more frictionless guest journey.

And the results have been nothing short of amazing:

📈 Revenue growth: Average monthly upsell revenue increased by 175% YoY (May-August 2024 vs. May–August 2025)

⚡ Operational efficiency: Hotel teams spend less time on admin and can focus more on the guest experience

📩 High guest engagement with pre-arrival offers: 78.61% pre-arrival email open rate

🍴 The ability to upsell a wide range of offers: F&B (64%), Transportation (25%), Early check-in/late check-out (9%), Other services (2%).

Céline also points out how Oaky supports their brand:

“For us, Oaky is part of the guest communication journey. With chain options, we can ensure brand consistency across properties, while still giving each hotel the flexibility to add local flavor.”

You have invested in your suites and premium rooms… yet too often, they’re the last to be filled.

To fix this, many hotels discount them. Or worse, give them away for free.

But here’s the catch:
❌ Free upgrades cost you revenue
❌ Guests start expecting luxury at no cost
❌ Premium rooms lose their true value.

There’s a smarter way to fill them. Start treating them as strategic assets - not as an afterthought - that not only bring revenue but also elevate the guest experience.

Here’s how Oaky can help:

⭐ Pre-arrival personalized offers: Many guests don’t even know upgrades are available. When they do, they’re often happy to pay for them.

⭐ Front desk upselling: Tailored suggestions from the software let agents focus on high-value deals, highlight the USPs, and show offers visually to guests.

⭐ Segmentation, dynamic pricing, and packages: Boost upselling conversions even further.

Explore more here: https://hubs.li/Q03GrswG0