Referral Factory
Delen
Here's something we see all the time: people build a referral program, cancel it 3 months later, and think it "didn't work."
Usually? They just didn't ask enough people. 🗣️
The real secret: ask as many people as possible, as often as possible, everywhere you can. Once you've worked out the kinks, scale it big and fast.
Don't be shy about your own referral program!
09/07/2026
If nobody likes your brand, the best reward in the world won't make them refer you.
That's Kirsty Sharman, our founder, on the Customer Marketing Alliance podcast. The point most teams miss: a referral program doesn't create word of mouth. It captures what's already there and gives it somewhere to go.
Which flips the diagnosis. If your program is quiet, the reward usually isn't the problem. The question is whether happy customers have an easy, obvious way to act on something they already wanted to do.
Full episode: https://www.youtube.com/watch?v=J_9t3v8Ek1c
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