SOB Audio Imaging

What does it sound like when an in-store radio morning show kicks into full-energy mode?

Radio Penny Live, the in-store radio station for Germany's Penny supermarkets, hosts a morning show designed exclusively for Penny’s retail staff. This show is all about keeping the team informed, entertained, and offering them a rare chance to request their favorite songs—even those that fall outside the station's usual "shopping AC format." To match the spirit of this show, they needed a jingle package that’s not just fun and upbeat but also perfectly captures the vibrant Penny Live identity!