Square Peg Insight

When it comes to behaviour change, there are few silver bullets – a good understanding of the science will go a long way, but the secret to success often lies in the small details. It’s tempting to use intuitive examples from the scientific literature and take them as “truth”.

In reality, working logically from deep understanding of the problem and considering the pieces of the behavioural puzzle as a whole will yield better solutions - otherwise you might end up spending millions developing a feature that does little to change the customer experience.

When you solve the wrong problem: the case of Netflix's Play Something feature When it comes to behaviour change, there are few silver bullets – a good understanding of the science will go a long way, but the secret to success often lies in the small details. It’s tempting to use intuitive examples from the scientific literature and take them as “truth”. In reality, wo...

If you're interested in learning which nudge/intervention types are common in different areas, this article summarises 2 recent evidence reviews! TL;DR - it's complicated and it depends 😅

Which tools for the job? A snapshot of nudges across different domains In this article we'll take a look at two evidence reviews that give us snapshots across domains and nudge types.

Even though nudges have been around for a decade, there is still debate around
how they work and where they might be used most effectively. In this post, I review a proposed matrix classifying nudges based on their proposed mechanisms and in which circumstances they are likely to work best.

https://buff.ly/2XkbXVj

A peek under the bonnet - when and where are nudges effective? Can we categorise nudges based on their proposed mechanisms & the circumstances work best in?