iterable

It’s not Monday but we’re still sharing !

Today we are spotlighting Michelle Hiland, Performance Marketing Growth Manager at .

In her spotlight, Michelle shared, “I often relate my career to my passion for trail running up mountains, I continually learn, adapt and push myself, if I fail or stumble, I learn and try again, if I win I repeat. Marketing works the same, you have to try new things with feedback to learn, grow and win."

Read Michelle's full interview—link in bio.

Previously, was using two separate platforms to send emails and push notifications. These disparate platforms made it difficult for Glassdoor to get a holistic view of customers and reach them when and where it would be most impactful.

With the Iterable + data sharing integration, Glassdoor found a holistic way to combine campaign, business, and customer data in a secure place, track it in a way that protects any personally identifiable information (PII), and leverage it to better understand users’ activities across their internal systems.

Read the full case study—link in stories.

✨ Is your marketing personality written in the stars? ✨

are making a big comeback so we figured, why not explore some marketing horoscopes? Each sign has certain traits that can be summarized into one key characteristic that describes them as marketers and one Iterable product recommendation.

(The 10-photo limit means some of you will have to check out the full post to find your horoscopes!) Link in story.

It’s Monday! This exceptional group of marketers make an impact with Iterable though sharing their expertise with the community and our Product team—helping to build the future of Iterable.

Today we are spotlighting Emma Lehman, Head of Engagement - Platform Features .

In her spotlight, Emma shared her biggest challenge was easily personalizing their messaging for different segments and found Iterable journey filtering, lists, custom events/properties etc. helped them segment, personalize and automate.

Hear more from Emma in her full interview (link in story)!