Ikpidoho John

Forget If You Don't Take Action You're Not Better Than Them
80% of the profile I come across has a bio that reads "Copywriting expert"

In as much you're so eager to slap that "expert" badge on your shoulder you should do this instead.

You want to be seen as an authority in your niche

You want that extra respect that comes with an expert tag, but that won't come if you don't prove yourself.

So instead devote yourself to mastery and let your work speaks louder...

No matter what is in your bio, if your content or work can't match up you're just making noise which will hurt your perceive value.

There's this particular profile I meet some weeks ago and I was so eager to connect with this Copywriter because from his bio I knew he's loaded.

I thought I couldn't match him untill I shoot my first message and we get into a conversation...

When I realized he doesn't have a real life experience just doing YouTube and reading great books I was curious to know...

Trying to defend his ignorance he start quoting different principles of copywriting...

Using FOMO

The 4 U of Copywriting

The 3 part of a great copy, etc.

I just asked him have you used all this in real life project before?

He said no, I smiled

I didn't even know most of the things he knew then, but what separates us was that I took action with the little I knew...

I learnt in the field not the other way round...

This is someone who has read books like (cashvertising, copywritibg handbook, boron letter etc)

But the problem was with taking ACTION.

Many people are stuck in this stage...

They know too much but their implementation doesn't match.

If you're in this stage what you should do is pause a bit and see what you're not doing right...

How's your implementation compare to the level of information you consume...

Know that the accolades are for those that have real life experience of copywriting not someone that qoute from books...

It all begins with ACTION.

If don't take action you're not Different from them...

You will still struggling quoting different principles and laws

You will still be broke and eventually quit.

To your success 🥂

© Ikpidoho John
Your budding Email Copywriter 😊