Social Pulse

Contact Us Today.

Facebook remains the most widely used social media platform.
68% now reports that they are Facebook's user.
Facebook has been shaping the social media landscape since its launch and is continually evolving to meet its user’s needs.

Keeping this social media statistic in mind, you need to know how you can make the best out of your resources. With Facebook currently holding the position of the biggest social networking service based on global reach and total active users, it’s important to know how your content may potentially perform, and how you can optimize your paid and organic reach for your business growth. If you’re thinking of posting on Facebook make sure you are up-to-date on how their algorithm works so you reach your best audience.

Comment on how you keep up with the constant change in algorithm.✊

The list below is by no means exhaustive, but it gives you an idea of some of the many tactics that can fall into digital marketing: Your website Blog posts Social Media (Facebook, Instagram, Twitter, Google Plus, LinkedIn, Pinterest, Snapchat, etc) Infographics – these are great on social media (especially Pinterest) as they’re very shareable Search engine marketing (SEM): using paid search ads (PPC) to get more web traffic through desktop or mobile web search Search engine optimization (SEO) – optimizing your website using keywords to rank higher on search engines, increasing the amount of organic (free) website traffic you receive Pay per Click (PPC): driving traffic to your website by paying a fee to the publisher each time one of the ads is clicked. Google Adwords is one of the most popular PPC advertising systems. Email marketing: used as a form of regular communication for companies to their customers Advertising: this can include Facebook advertising, sponsored posts, etc Content marketing: creating content to increase brand awareness, generate leads, increase traffic, convert customers Affiliate marketing: receiving a commission for promoting someone else’s products or services on your website You’ll see this list encompasses a lot of what marketing is these days. There’s been a shift away from the more traditional marketing tactics such as TV ads, print ads, billboards and mailouts. The reason? Digital marketing gives us measurable results at a much lower cost to entry. Get Social Pulse to do one of these digital services for your business.