My African Canvas - MAC

My African Canvas - MAC

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My African Canvas is a start up that utilizes innovative technologies to solve the distribution problems that affect African Art by providing a digital platform for Artists/Collectors/Art dealers to exchange values without leaving their
geographical location. The MAC App is available on IOS, Android, Windows Tablets and Smart TV’s, which enables African Art to reach a Global Audience. We seek to enhance the global perception of Africa and increase the Global Value of African Art and the Artists

Photos 14/03/2013

There are 5 elements of African art that are used to describe the aesthetics. Yet African art is so simple and complex at the same time that the elements can't capture its real meaning and purpose. But people need a way to classify and define art and so have narrowed the basic elements of African art to the following:

1. Resemblance to a human figure for purpose of conveying ideas.
2. Luminosity representing shiny and unflawed skin.
3. Youthfulness representing vitality and fertility.
4. Reserved demeanor representing a person in control.
5. Balance and proportion through material choices.

Photos 07/03/2013

African folk art illustrates the traditions, political systems and spirituality of tribal villages through crafts created by people without any formal academic training. These skilled native craftsmen incorporate fine art even with the most primitive conditions that they are set in. Each culture creates its very own, distinct folk art depending on the materials available, and the intention of creating such objects.

Photos 28/02/2013

East African art is a reflection of the various
communities in the region.From the Mozambique in the south, through Sudan in the north, stretching over the island nation of Madagascar, Uganda, Tanzania, Somalia, Kenya, Eritrea, Ethiopia, and Djibouti, objects of East African art flourish.

Art from East Africa is a reflection of the various communities dotting the region, and the diverse cultures and traditions that each holds. The ancient trade between the tribes situated at the eastern African coast and the Arabs brought forth strong foreign influences that made East African art more distinct.



A common East African art that most tribes in this region share is their elaborate and beautifully patterned beadwork. Colorful beads are vital components in the body adornment of the Masai, Turkana and other Eastern ethnic groups. These vibrantly hued materials are created into accessories, jewelries or used asornaments embroidered into their exotic clothing, and even tediously incorporated intocomplex hairstyles. The different styles and designs of this East African art symbolize differences in age, gender and social status between tribal members, feats in war for men and marital status and number of children for women.

Photos 26/02/2013

West African Art creators spend most of their lives perfecting skills that are passed down from one generation to another.

Sophisticated West African Art is an exotic concoction of traditional customs and modern influences. From the Atlantic coasts of Senegal to Cameron and further inland to the Savanna, each society contributes its own interpretations and representations of art to create some interesting parallels.

One of the many things that make art from this region enchanting is their association with magic and witchcraft. Most things that are crafted are essentially meant for magical practices or symbolizes this powerful belief. Art work was created to decorate shrines, to control supernatural forces, for divination, and to celebrate an abundant harvest and other events within the tribe.

West African Art included ceramics and metalworking that date back as early as two thousand years ago. Tools made from iron enabled ancient people to efficiently till the soil, harvest crops, and clear forests faster. The creation of these tools have been a major contributor to the blossom of agricultural communities.

From clay pottery , that led to the production of cooking and storage vessels, evolved ceramic West African Art. The earliest known models of ornamental sculpture, that dates back from approximately 500 B.C. To 200 A.D. are the ceramic sculptures of the Nok Culture of Nigeria.

Iron tools have also simplified and furthered wood carving and sculpture. Among the first themes or scenes that have been captured in this art medium include: the series of chiefs and powerful kingdoms of the grasslands in Cameroon, the lavishly diverse artistic traditions of the Yoruba of Nigeria and the royal arts of the Akan people of Ghana. Within the tenth century, the practice of casting metal sculpture, in different compositions of copper alloys, started in the eastern area of Nigeria, known as the Igbo-Ukwu. This innovation was soon introduced and flourished in Benin.

The art of the various geographical regions were largely dictated by the natural resources that flourish within their territories. Having a huge amount of gold and bronze readily accessible, the major ethnic group of Ashanti, in Ghana abounds with artistry of these material. The Baule people are famous for their figurines sculpted from dark wood from the Ivory Coast, with heads made from terracotta.

The Western colonization, in the 19th and 20th centuries, have brought forth the commercialization and the trade of traditional African Art. This also led to the development of colleges that have exposed African artists to the designs of the west which they are slowly incorporating in their works. However, even with the influences of the European colonizers, this type of art still thrives and the tribes have retained and continue to live the rich tradition and culture they have inherited from their ancestors.

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