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12 Things to Remember in Life

New Report Reveals the True Impact of Social Media Marketing for Business

The way social networks have impacted our personal and professional lives is far greater than most of us could have anticipated. While we were battling with our friends over getting cut from their top friends list on their Myspace profile, we couldn’t have imagined the impact of social media today. The evolution of social networks in the past 10 or even 5 years has been truly remarkable.
Social Media Examiner’s 2015 Social Media Marketing Industry Report holds valuable insight into how marketers are incorporating social media, how much time they’re spending and what is on the horizon.
With 92% of marketers reporting that social media is important to their business, it’s clear that marketers believe social media holds weight, but what is the true impact on their business?
Top 5 Benefits of Social Media Marketing
The 3,700 marketers surveyed as part of this report had a wide range of experience and goals for social media. However, the actual impact that social media had on their business can be broken down into 5 easy to understand benefits.
#1 – Increased Exposure
With a whopping 91%, increased exposure was the top benefit that marketers participating in this report have seen from deploying social media marketing efforts. Many of the respondents stated that as little as 6 hours per week invested in social media created an increase in exposure.
Social media marketing presents a unique opportunity for companies to stay top of mind with current customers and get on the radar of new customers on their preferred platforms.
#2 – Increased Traffic
70% of marketers found that social media activities increased traffic to their website while 75% of businesses engaging in social media activities for a year or more reported an even bigger increase in traffic.
Encouraging social media users to leave a social media platform and visit your website is no easy undertaking. A solid mix of engaging content and well formulated ads with a compelling call to action can help encourage consumers to visit your web properties.
#3 – Developed Loyal Fans
Not surprisingly, B2C marketers (73%) were more likely to develop a loyal fan base than B2B marketers (63%).
It is no mystery that most social media users engage on social platforms for personal needs first. B2B marketing often involves multiple decision makers at different stages in the purchasing journey. Fortunately, social platforms like LinkedIn and Facebook are beginning to make it easier for marketers to target audiences based on interests, job titles and demographics. This opens the door for B2B marketers to segment individual messages based on need.
#4 – Provided Marketplace Insight
68% of marketers felt that social media provided market insight that they did not previously have or reaffirmed what they already knew.
Social media enables you to see your consumers in their true habitat. It is easy to uncover who else they interact with, what their favorite movies or tv shows are, where they work, the list goes on and on.
#5 – Generated Leads
Over 50% of marketers who have been utilizing social media for over a year were generating leads through social media.
Of all the benefits in the top five list, this one has the largest impact on the bottom line. In order to generate qualified leads through social media, your community has to trust you, be engaged and have a need for what it is that you offer.
What other benefits made the top ten list?
Improved Search Rankings – 58%
Grown Business Partnerships – 55%
Established Thought Leadership – 55%
Improved Sales – 51%
Reduced Marketing Expenses – 50%
Additional Report Must-Knows
Top 3 Most Important Social Platforms For Marketers
Facebook – 52%
LinkedIn – 21%
Twitter – 12%
B2C Vs B2B: Platform Breakdown
B2C and B2B marketers may be using the same social media platforms, but their efforts differ between platforms and which they consider to be the most important.

Investing in Paid Social
The vast majority of marketers surveyed (84%) said that they use Facebook Ads , with Google ads in at a cool 41% and LinkedIn ads at 14%.

Looking for More Social Media Insights?
To learn more about how your marketing peers are performing on the top social platforms and what is on the horizon for 2015, download the full report from Social Media Examiner.
A primary takeaway from this report is that many marketers are finally beginning to justify time and resources invested on social media marketing because they’re finally able to quantify a return based on objectives.
What results from this survey surprised you the most?
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Why do you need to work hard and smart at the same time
We’ve often heard that it is always better to work smart than to work hard. But what is the difference? Do hard workers not work smartly? Or do smart people not work hard? All through school and college we’ve been told that it is important to burn the midnight oil in order to achieve something. You need to toil and sweat if you want to reach your goals. Then why suddenly are we being told to work smart instead of working hard? Being smart is about making the right decisions. If you make the correct choices and associate with the right people, you’ll move up the ladder faster. However, working hard and working smart are two sides of the same coin. Here’s why

Why is hard work important?

Only when you are aware of how a certain task can be completed can you work smartly through it. All smart work has its foundation in hard work. To evolve into a smart worker, you need to focus on each and every step in your way. Every successful individual will vouch for the fact that they put tons of hard work to achieve their goals. No matter how hard you work, at the end of the day, there is always room for improvement. Hard work is imperative to remain focused on the task at hand. Every employee begins a project or a task by putting in his hard work. When he starts figuring out the shortcuts and strategies along the way, his hard work gradually grows into smart work. Relentless effort combined with an intelligent working technique will help you get closer to the success you desire.
Why is smart work important?

While hard work is the cornerstone of prosperity, simply working round the clock doesn’t ensure progress in the long run. If that were the case, an individual who works two shifts a day would be richer than a businessman who barely puts in five hours of work in a day. Smart work is when we map out the route of the job at hand and carefully plan how to go about it. It requires being prepared for the obstacles that you might encounter in the future and the different methods that can be used to overcome those obstacles. Smart work is the modern version of survival of the fittest. Those who work wisely get recognised and those who don’t get left behind.

To sum it up, one must remember at all times that there are no shortcuts to success. You need to work smart as well as hard if you want to reach your goals. While hard work requires you to pursue your goals under all circumstances, smart work saves a lot of time and allows you to be more organised. With plenty of competition in every field, working hard as well as smart is the need of the hour.
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