AerialView Marketing Communications

Our works, speaking volumes...

UKEAS, AerialView Set Standard In Int’l Education Marketing With the level of success recorded at this year’s International Education Exhibition in Nigeria, The United Kingdom Education Advisory Services (UKE

CHARLATANS IN ADVERTISING!

FAILURE OR SUCCESS OFTEN HINGES ON COMMUNICATIONS.

Marketing Communications and especially Advertising deliberately creates how a brand, business, person, service and ideas among others are seen and how they are valued.

Serious business people or brand owners deliberately carve out a brand persona and every communications touch point must underscore this CORE ESSENCE.

Now brand building is SERIOUS WORK and can be a lot of fun on the way to many great successes.

It takes understanding, intellectual acuity, passion, knowledge, understanding of issues of branding, brand space, personality, architecture, target audiences, mitigating factors and competition.

Hindsight and research has shown that many brands, businesses, people etc fail because there is no clear cut communication support.

TO UNDERSCORE HOW IMPORTANT COMMUNICATIONS IS TO SUCCESS, THE SEAT OF COMMUNICATIONS FOR AMERICA AT ITS CORE SEATS IN THE WHITE HOUSE WITH VERY SECURED PLATFORMS AND LINES FOR COMMUNICATIONS AND INFORMATION DISSEMINATION.

That should tell you something, the country considered the strongest in the world appreciates the strategic nature of communications and thus does not trifle with it.

You'd suffer major setbacks and eventual failure when you channel your communications through amateurs and charlatans and this is often common in Nigeria where you have many brand managers, product managers and brand teams that do not even have the foggiest idea what communications mean and what it should do.

Then you have printers, journalists, bloggers and production people and many others that all too often interface with advertising and communications people and just SERIOUSLY THINK THEMSELVES ADVERTISING PROFESSIONALS- of course they announce it too... Duh!

Even a nurse no matter how he or she works with a doctor is not a doctor- QED!

And like patients, your brands have life and are organic such that wrong advertising becomes like wrong medical interventions possibly predicated on faulty diagnoses and administered by quacks.

YOU KNOW THE RESULTS- DEATH!

Then there is the prevalent 'MAN KNOW MAN' issue in Nigeria, where business owners want their friends or family, girlfriends or the likes to handle their briefs- THE RESULT AGAIN IS FAILURE.

Often times you see a lawyer that has no training, no advertising acuity, no handle on advertising but then it's open sesame since you know the Governor or you know someone who knows the Governor and that happens across many states in Nigeria that's why you'd see ads celebrating Chiwetel Ejiofor for success in 12 years a Slave in south east Nigeria.

ONE OF THE GREATEST ISSUES PEOPLE HAD WITH THE PAST GOVERNMENT OF GEJ WAS COMMUNICATIONS FAILURE AND IT CAME OUT SHARPLY WHEN A BANNER PROCLAIMING BRING BACK OUR GOODLUCK riding on the BRING BACK OUR GIRLS SAGA was deployed for re-elections of Jonathan.

Many insulted Doyin Okupe for many communications missteps and faux pas.

Now we have seen Doctors, Architects and even people that had only secondary school education become very successful advertising practitioners- it takes training and painstaking learning.

Stop killing your brands, stop killing your businesses, stop snatching defeat from success and don't become the architect of your failure.

Hand your Brand Building, Marketing Communications, Advertising or PR briefs to professionals.

Now why not people that have handled great briefs from across the world and in different markets across traditional and new, digital, mobile and social media?

YES- why not AerialView Marketing Communications?

LOGIC. MAGIC. SOLUTIONS.

That's how we roll!

Mails to [email protected]

www.aerialviewng.com

Random Advertising Tinz!

SOME CODES AND RULES FOR ADVERTISING PEOPLE TO LIVE BY!

Watch this, remember the va-va-VOOM?
If you don't you are yet to work in an Advertising Agency that rocks or maybe it's you- you are yet to rock the advertising world!

RULE #1: Demand the Va-Va-Voom, that exciting experience that creative businesses offer when creative juices start to flow- THAT IS HEIGHTENED WHEN YOU GET INTO THE HARD, FAST, THICK AND FURIOUS WORLD OF ADVERTISING!

Oh yeah? Hell yeah!

RULE #2: Get your competitive caps and gears on- this business is seriously about outwitting, outdoing and outmanoeuvring competition ELSE YOU ARE OUT & your ars* is dead meet, DoA!

RULE #3: This ish of ours, this great global movement of advertising eggheads, suits and denims, tights, see throughs and all is KNOWLEDGE DRIVEN!

You either have it or SHIP OUT!

Now the late nights are very true of agencies in Nigeria, the free meals, maybe for just the first week.

BUT ADVERTISING IS DAMNED EXCITING AND BLOODY AS HELL CREATIVE!

Okay many agencies in these parts do not get the excitement going- c'mon you can't thrive in a dull advertising space o.

That's how we get so much fun working out bums off.

It's how we live, it's what we live for.

Is your brand or business being revved right?

Come experience the AerialView touch- we ROCK!

AerialView Marketing Communications.
LOGIC. MAGIC. SOLUTIONS.

www.aerialviewng.com

Mails to [email protected]

Jaded About Advertising? Watch This Video and Feel as Inspired as a Clueless Intern Again It's easy to get disillusioned with advertising after, say, your first few months on the job. But what's not to like, really? You get free food, and free drinks, and free rides, and lots of other free stuff. Interns, in particular, love those kinds of things. And staying late.

BRAND SUCCESS TIPS!

A BRAND WILL GET YOUR BUSINESS THROUGH HARD TIMES!

Products fizzle out regularly.

A brand is a definite set of positive associations, a consistent fulfilment of promises and a sustained set of benefits.

The reason imitators pass off their products is simply to tap into the value of the brand they are aping.

Nokia had issues with Chinese imitations that traded as Nockla or any other name that could be made to look like Nokia.

STRONG BRANDS KNOW THE VALUE IN THEIR BRAND ELEMENTS AND THEY INVEST A LOT IN PROTECTING IT- including flighting anti- counterfeiting campaigns.

Any attempt to play with the Coca-Cola ribbons, fonts or logo scripts is usually met with legal actions and infringement laws and clauses, Guinness is quick to state that the Guinness logo, the Harp and fonts are protected by international copyright laws.

WHY?

GREAT AND ICONIC BRANDS SURVIVE GENERATIONS AND ARE CRITICAL FOR SAVVY BUSINESS OWNERS AND MANAGERS.

Do you want your business to be successful? What investments are you making as regards brand building and brand management?

At AerialView, we are savvy brand custodians and experts- we have demonstrable prowess and acumen in such knotty areas as Social Media management, digital media and unconventional use of traditional media.

Why not talk to us today?

Your brand will be better for it!

www.aerialviewng.com
LOGIC. MAGIC. SOLUTIONS.