initiatives & Innovations (FBI) is a fast-rising youth marketing and advertising consultancy which specializes in helping brands and organizations position their products and services to effectively engage the youth market. With a key focus on capacity-building for practitioners, FBI has established the Youth-Marketer Converge Series (YMC) which through the continuous exchange of ideas and strateg
ies, exists as a virtual platform for honing of skills professionals engaged in Youth Marketing in Africa. Initiatives & Innovations, the Youth Marketer Converge Series is a first-of-its-kind initiative in Nigeria designed to bring together professionals from different disciplines who work with the Youth demography on the African continent. The YMC Series will be the spring-board for establishing a full-fledged, organised, recognisable and ethical youth marketing industry in Nigeria, elevating it to the level of prominence and acceptance, worthy of the world stage. Objectives include
providing a platform to discuss and educate professionals on emerging trends with regard to youth brands
aligning with the promotion of youth development and empowerment, by enlightening and encouraging corporate bodies and brands to include in their youth marketing projects some contribution towards realization of the United Nations Millennium Development Goals e.g education for all, reduction in child and maternal mortality & eradication of poverty etc. To hasten the drive towards becoming a top 20 Economy by the year 2020, by unleashing the full potential of the African Youth market on a largely unsuspecting world
PROFILE OF FOUNDER
The founder and C.E.O of FBI is Ms. Funke Babatola, an astute professional with over twenty years in various advertising firms at home and abroad. She garnered top-notch experience working at executive and managerial levels with advertising firms such as Rex Stewart Jefferies Uk, Pentagon Advertising UK, Grant Advertising, Rosabel & STB Mcann before taking on an appointment as pioneer Managing Director of Youth Dynamix, the first youth marketing consultancy in Nigeria. She ran the company for five years, establishing youth marketing as an identifiable entity on the Nigerian professional landscape. Some of the clients she has worked with include multinationals such as Coca-Cola, Nokia, GSK, P&G, Nestle, PZ Nutricima, Freisland WAMCO, and others such as First Bank and Lagos State Government. THE ADVISORY BOARD, DIRECTORS & CONSULTANTS
*Mr Laolu Akinkugbe, Chairman
CEO -LA Consulting, former External Affairs Director Coca-Cola & immediate pastPresident - Nigeria-America Chamber Of Commerce
*Mrs Ini Onuk
Lead Consultant, ThistlePraxis Consulting and former Executive Secretary, Women
in Management & Business (WIMBIZ)
*Mr Funmi Onabolu
Group CEO - Cosse Group, and Chairman - Association of Advertising Agencies of
Nigeria (AAAN)
*Mr Des Braithwaite
Group Managing Director, Investment Holdings Ltd
03/01/2014
02/12/2013
