MarketingLab HQ

First of all, before you read what I am about to share with you here, I need you to share this to your timeline, you will need to revisit it in few days, also it may benefit someone in your list.

Now, come closer...

Forget the fact that you've sold couple of properties in the past or you may be having that heavy tag on you right now as REAL ESTATE GURU!

I am not here to rate your level...

I totally respect all of that. As a matter of fact, I am not going to write anything here about Real Estate as a business, rather the marketing side of Real Estate business.

That's my forte.

Let me start by acknowledging your efforts in daily organic posts across digital channels. But, permit me to borrow a quote from John Obidi that says "life is too short for organic growth".

At the same time, communicating sales daily across your digital channels will do you more harm than good... Rejig your strategies and integrate EDU.

You see, you're not selling cheap shoes or wrist watches, you're selling a product that has been globally categorized as a special product.

That alone should inform you that, it's not everyone on this space that you should be selling to.

Trust me, INTEREST MEANS NOTHING WITHOUT A BUYING CAPACITY.

I know you know this...

The data is out there to guide you on the fact that, we have less than 2.4% of Nigerians in Nigeria, who earn up to 200k monthly.

Yes, the simple lay man explanation to that, is that, buying powers have been drastically reduced in the last 2years.

You already know that Nigeria is the poverty capital of the world.

Why are you selling property to random people?

Why is everyone in your target?

You see, I want you to pause now and decide between these three categories of buyers, who you should focus on selling to henceforth:

1. The Nigerians in Diaspora

2. The Wealth Preservers

3. The Creative Industry Income Earners.

4. The Coded category (I don't discuss this publicly).

I want to assume that you've decided at the moment the category you should sell to. Now, highlight your 3 months focus and strategies on that category you chose.

This is why you can't sell to everyone at the same time, because you will complicate your Marketing communication and strategies.

You cannot sell to the Wealth preservers at the same place with the same marketing strategy and content as the Creative Industry Income Earners, likewise the Nigerians in Diaspora.

Their thought patterns and frequencies are different.

To sell to each of them, you must first of all be at the same thought frequency as them.

Now, begin your Digital Positioning actions.

In Real Estate, Effective Positioning brings more rewards that prospecting.

It's a known fact that discovery boost trust than personal introduction.

In my next post, I will highlights the strategies.

If you haven't followed, you should do so, so you can get the continuation in another post.

Talk soon,

Timothy Anietie

People are still falling for scam, not because they are not smart, rather the perpetrators have mastered the effective application of human desires in their marketing communication.

This was part of the conversation I had yesterday in my Mastermind Class for Realtors.

You see, most of us are aware of the most popular scheme that operated as an effective business, offering thirty percent monthly interest on their investment, while still guaranteeing refund of your capital whenever you request to withdraw it, based on the stipulated timeline.

They did this, because they are aware of the fact that many middle class are looking out for:

1. Investment in an easily liquidated assets (They people communicate this, by promising them easy means of their capital retrieval, even while receiving their monthly interest).

2. Cashflow ( They know that when the people are told that you can put aside this money and still be earning monthly from it while doing nothing, yet you have...

3. Capital Protection (They are promised protection of their capital)

4. Future security. (Multiple streams of income is widely preached for, they use it for the psychological conviction).

5. Emotional and Psychology Satisfaction (This is the climax of all. To them, they have investment portfolio with a particular company that has promised 30% monthly interest, plus easy means of capital retrieval.)

Data shows that it has always ended in a sad way, but the human desires never change.

This is why as a Realtor, you will struggle to sell, if all you do is promoting lands and building.

The primary desire of human is future without worries.

They desire certainty, comfort, uninterrupted cashflow, future protection, the protection of their capital and above all, whatever you want them to get into, should an easily liquidated asset.

This is exactly what Real Estate offers, but all you communicate is lands and building.

Humans don't part ways with money when they are in their logical state of mind. You must learn to intentionally excite them, to get to buy from you.

Understand the human psychology when selling.

Their fear is not leaving the earth without having a house, the fears "may" be not being able to afford a comfortable shelter till they leave the earth, or not being able to feed and care for her family.

In one of my sessions, I shared with my participants how they can focus on selling to the new mother the excitement of being able to use just a plot of land to fund the foreign education of their child when he or she turns 18, by just buying a plot now in a secured and fast developing location.

The woman will become your mouthpiece in the family, as long as she's aware the husband can afford the property, he won't rest until the property is bought.

Sell what they desire, not lands and building, in the end, you will be able to sell lands and building.

Take care of the mind...

That's where the decision is made.

P.S: I have an hour training on Youtube that you can understand this better. Check the link in the comment>>>

Talk soon,

Timothy Anietie

Social Media isn't a place for dumping your data and hoping to use it as a server.

It will be one of the biggest misdeed of your business to use Social Media beyond Marketing Communication, Product or Service Education, Lead Acquisition and General Knowledge exchange.

As a matter of fact, your sales communication shouldn't take place on social media. You must master the process of taking your prospects on a journey outside of social media.

Create a simple, but effective Marketing and Sales Funnel that you can channel your traffic to and establish a customer journey with the right pre-qualified data acquisition.

Say hello to us on 09022202559 or visit https://marketinglabhq.ng/funnelst

Talk soon,

Timothy Anietie
Marketing LabHQ