Samuel Seye

I figured out the one thing that makes or breaks all ad creative.

IDENTITY.

Think of it like this:

When you see a product or piece of content...

The first thing you think of is:

"Does this align with me?"

"Does this align with the way I see myself NOW or in the future?

The creative needs to look, sound, and FEEL like something that matches your audience's IDENTITY.

Anything else is completely irrelevant

TIKTOK ADS DOESNT WORK AGAIN

The difference between YOU & DAGOO AND all other competitors you know in ECOM TODAY IS A "secret" BUT isn't a secret.

They just did the work you fail to do
It's just research they did and you didn't.

Your best ad creative is probably one edit away from your worst ad.

The difference is usually the first 3 seconds.
Just think about it

I tried this image creatives for this brand WHAT DO YOU THINK ?

Happy WEEKEND

For the past weeks we’ve seen ALOT AI COPYCATS AD IMAGES. SO REASON TO BUY. no loops, no curiosity, no attention grabbing no hook. Just COPYCATS

LIKE I ALWAYS SAY WERE in the attention ECONOMY .

OUT Ads are just the format/vehicle

The job of our creative is making someone stop & decide whether it call them out

Lastly stopping the scroll is the actual product we are selling

Let’s get it RIGHT

HAPPY SUNDAY

Native AD RIGHT

We make STOP SCROLLING IMAGE

The perfect ad doesn’t exist.

You’ve seen ads you can’t scroll past.
They feel different. They grab you.
They aren’t perfect. They’re engineered.

Built to break patterns and spark curiosity.
That’s why big brands rely on attention-hacking creatives

Everyone knows customers buy for different reasons.

But most creatives still talk to everyone the exact same way.
That’s why some ads get attention but don’t convert.

Great creatives don’t just sell the product.
They sell the reason behind why people BUY

Creatives

Remember I always talk about hook. If your persona can’t identify themselves in your hook or you’re not calling them out they will scroll and pass

see this

This is a note style Ad been looking at how we can blend into their feed. You know the idea is to create stop scrolling creatives also something that doesn’t looks like ad

I had a lot of last week.

I never knew TIKTOK ADS was a big scam

Forget about the screenshot
Forget about what you hear

`Fact” is the more you look the less you see

My bad!! It hurts actually especially for the newbies

FB IS STILL GIVING RESULTS

We are in the attention economy

Your ads isn’t in competition with other ads it’s competing with EMILOKAN SECOND TERM, high cost of FUEL, ArsenaL BECOMING CHAMPIONS why men should last 2 HOURS on bed INSTEAD

How do WE DRIFT OUR TARGET AUDIENCE ATTENTION TO OURS? HOW DO WE CAPTURE THEIR ATTENTION WITHIN 0-3SECONDS ? DO YOU THINK THE ABOVE CREATIVES WILL GRAB THEIR ATTENTION ?