Creative DOHL Design

Allow me to be a bit controversial on this 😈 - I've been reading a lot of articles/books about businesses and they all seem to be saying the exact same thing in finding success in what you do - "Be an expert in one thing only"

But we never questioned this, especially for someone just starting out in a career path.

In a country like Nigeria, you will definitely need to put yourself into many things as you grow and earn a living, before your niche finds you.

The world has changed so being a master of more means your work has a chance to reach people. You don’t wait to be discovered; the power is in your hands. Holding good working knowledge of a lot of areas is desirable and those who hire you might feel like they have hit the jackpot.

BUT I WILL LIKE TO KNOW YOUR THOUGHTS ON THIS PLEASE, COMMENT BELOW.


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In a simple phrase : "People Buy People, Not Product"

Cc:

Several times, especially since COVID hits, I get emails like “My competitors are bringing down their prices. Should join them so I won’t lose clients?”

Whether you are a freelancer or an agency, competing on price often feels like a natural path to follow. It is always your first instinct in firing up sales! Humans always believe that dropping prices would attract more customers and boost the business.

BUT NEVER DO IT!

Whether You Reduce Your Price By 80%, There’s Always a Cheaper Option

BUT

Having a high price gives you a competitive advantage.

YES!

If you offer more value (rather than being salesy), you can be are more expensive than the competition and create better “network effects” in your business.

PLEASE READ MORE - Link In Bio

https://www.creativedohl.com/never-compete-on-price-again-do-this-instead/

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If you read articles online about standing out online, most of what you get to see is around creating unique designs - which also works.

You will definitely see list like:
🔹Design a good Logo
🔹Be consistent with a Colour Palette
🔹Be consistent with a Typeface
🔹Niche Down
YES! They all work!

But what about the purpose of the brand?

Your BRAND IDENTITY and MESSAGING!

Everyone has different unique and hidden messages, a story they want to share... What message is your brand trying to pass across?

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creativedohl.com