Real Lucid
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04/04/2026
Somewhere along the way, “soft life” started to feel like pressure.
Pressure to look a certain way.
To spend a certain way.
To live a life that looks good… even when it doesn’t feel real.
This April, we’re unlearning all of that🤩
Soft Life, Real Life: The Unlearning Series, is our creator-led digital campaign where we strip back the aesthetics and talk about what soft life actually looks like in real life.
From money to skincare, productivity to wellness, we’re choosing honesty over perfection, and reality over performance.
Because soft life is not about keeping up.
It’s about living well… in a way that’s true to you.
You can join the conversation via our Instagram story. How? Simple. All you have to do is share your own “soft life, real life” moments using our weekly prompts😌
Women Say What
- What if the things that tried to break you
are the same things that build your legacy?
From being bullied for her skin tone
to building a brand that celebrates every shade —
didn’t just create a beauty brand, she’s representing real women through
25/03/2026
Women Say What
- Miss Oluremi on X platform (formerly Twitter) shared some hair tips…or should we say guidelines for women 🎀👩🏾🦰
Ladies, are we giving this list a “Yes” or a “No”?
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