Beyond the Money

Getting The Right Motivation
Ever wondered why most business venture do not thrive despite boundless opportunities. Ever wondered why in an environment with limitless opportunities we have very few entrepreneurs. It has been noted that people who venture in business for the wrong reason would not enjoy any return on their investment.
I decided to take a survey, interviewing some professionals on what should be the motivation for entrepreneurship. To my amazement, more than half of my respondents identified financial reward as the singular motivation for going into business.

Entrepreneurship is beyond making money. Anyone with the mentality of going into business to make money should please avoid investing financial resources in any business venture. Do not get me wrong, I do not expect you to invest without any hope of returns on investment. My point here is making money should not be your motivating factor for venturing into business.

Ever wondered what makes the global companies of our time stand out. Ever wondered why the Bill Gates of this world are wealthy and still remain wealthy. One of the things they all had in common is their ability to identify a need and develop a product to meet the need. As a matter of fact, most of this richest men of our times had struggles at the beginning of their business expedition. It was not always rosy, some of them made losses initially, product failures, product re-invention, etc – they had to first ensure that they met a need before they could get hope of financial gain.

The key attribute of a potentially successful entrepreneur is the ability to identify and develop a product aimed at meeting the need earlier identified. Financial success is an offshoot of customer satisfaction. As budding entrepreneurs it is important we get our priorities rights.