Maxxiv Digitals

Alder & Stone is an Australian interiors and furniture studio that focuses on quality, detail, and simplicity. When they reached out, they wanted a visual identity that felt as refined and intentional as their work. Every element needed to reflect craftsmanship, honesty, and quiet confidence.

I started by exploring forms that mirrored their design approach—clean, balanced, and timeless. From there, the logo began to take shape, supported by a warm neutral palette and modern typography that gave the brand a sense of calm sophistication.

The outcome is a brand identity that feels grounded and confident. Nothing loud or forced. Just clear, thoughtful design built to match the kind of work Alder & Stone is known for.

Work with me → yusufmayowa.com

Alder & Stone is an Australian interiors and furniture studio that focuses on quality, detail, and simplicity. When they reached out, they wanted a visual identity that felt as refined and intentional as their work. Every element needed to reflect craftsmanship, honesty, and quiet confidence.

I started by exploring forms that mirrored their design approach—clean, balanced, and timeless. From there, the logo began to take shape, supported by a warm neutral palette and modern typography that gave the brand a sense of calm sophistication.

The outcome is a brand identity that feels grounded and confident. Nothing loud or forced. Just clear, thoughtful design built to match the kind of work Alder & Stone is known for.

I worked with the owner of Amala on the Go, a Canada-based food business, who reached out after posting on LinkedIn that he needed a brand designer. We hopped on a call where he explained how the old logo didn’t reflect his vision or connect with the experience he wanted to offer.

I put together a custom proposal outlining everything. Deliverables. Timeline. Cost. Once approved, we moved into the design phase. I presented two logo options, walked him through the thinking behind each one, and we refined the chosen direction together.

The final result was a refreshed identity with more clarity, more energy, and stronger cultural relevance. Something he was genuinely proud to put on his trucks and packaging.

Swipe through to see how it came together.

Efficiency Legal is a premier legal firm providing high-caliber, strategic legal solutions to businesses, real estate developers, and high-net-worth individuals.

The Challenge: Efficiency Legal lacked a strong visual identity and brand strategy, making it difficult to establish recognition, communicate its value proposition, and build trust with clients.

The Solution: I designed a unique and memorable logo, and created a consistent visual identity and brand guidelines, effectively communicating Efficiency Legal’s commitment to precision, integrity, and advocacy.

Outcome: A professional and cohesive brand image that sets Efficiency Legal apart in the legal industry, establishes trust and credibility with its audience, and positions the firm for growth and success.