Didaskoh

People don't buy from brands

Neither would they buy from YOUR brand

They buy from their fellow human being.

How human is your brand?

How human are your copies?

P.S include more your stories into your brand. Whether on your social media platforms or your e-mail copies

Fundamental digital marketing acronyms you should know in 2020

One of the first hurdles to climb when entering the world of digital marketing are its jargons;

Those terms that are peculiar to the field. Most of the times they come as ACRONYMS.

But today I'm going to make your journey a lot easier.

By bringing to you some of the most used acronyms in the world of digital marketing

Let's go

💥AIDA- Awareness Interest Desire and Action. This is a simple sales funnel that turns your traffic to revenue. Let me take it a little further, AIDAA where A stands for Advocacy.

💥ROI - This should be by far the most popular acronym. Return on Investment.

💥B2B- Business to Business. These are business rendering services to other businesses.

💥KPI - Key Performance Indicator. These are the metrics marketers look out for, to judge whether a campaign was successful or not.

💥SMM - Social Media Marketer (that's me😉). These are professionals who drive sales using social media platforms.

💥ROAS- Return on Ad Spent. Similar to ROI but peculiar to Adverts.

💥CTA - Call to Action. Most time after seeing a Facebook Ad you see a 'learn more' or a 'buy now'. Yes, those are CTAs. The desired action you want the reader to take.

💥CTR - Click Through Rate. This is the percentage of mails opened to mails sent.

💥FOMO - Fear of Missing Out. This is mostly used to hasten the buyers actions. For example "this offer only last for 2 days"

💥SEM - Search Engine Marketing. These are adverts that appear on search engines like Google and Bing.

💥SEO - Search Engine Optimization. This affects the visibility of your website, on search engine's unpaid result page.

💥CAPTCHA- Completely Automated Public Turing Test to Tell Computers and Humans Apart. I bet you didn't know this one😉

💥KISS - Keep it Short and Simple. Like I have done with this post☺

I may have skipped some. Mention the one you use frequently in the comments

The problem is not always the lack of ideas

But most times, it is "how" to carry out that idea that becomes the issue.

A wise man said(I can't remember his name right now🙈)

"Your 'Why' should become so great that the 'How' is no longer an issue"😔

Your "why's" are your motives, your motivations.

Take time out to identity them, change them if needed. And pursue those plans.

See you at the top!!