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THE FRAMING OF YOUR SALES AND MARKETING MESSAGES

You walk into a supermarket to buy insecticide and you find just 2 brands of insecticide, same price, same size.

Then you decide to read what is written on them.

Insecticide 1 says "This will kill 95% of the insects in your home"

Insecticide 2 says, "Only 5% of the insects in your home will survive after using this".

Which one are you most likely to buy?

Answer - Over 90% of people will buy insecticide 1.

The reason is - It is not the information that is presented to a customer that forms the buying decision. It is how the information is FRAMED.

The key word here is "Framed".

Take time to frame your sales and marketing messages in the way that strikes the psychology of the customer to buy.

I learnt this from Paul Foh, a Nigerian sales coach

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