Go-Digital

How to be consistent with your marketing?

Marketing plan: The first thing is to have a plan. Have a clear marketing strategy for a specific duration. Something like three months is a good idea, when you’re starting out. As you get better at it, you can start planning for a year in advance. Your marketing strategy should take into account what your objective is for that duration, what channels you want to have a presence on, and what is the messaging on those channels.

Budget: Once you’ve decided the plan, the next step is to decide a budget and the resources that you need. With small businesses this does become a challenge because you do not have the budgets of a big company. That’s why it is important to plan your budget in advance. You know what you need to market, and then your budget can either be a limiting factor or it can help you achieve that. So having a clear budget in mind will help you allocate that much amount to marketing and not worry about it affecting different aspects of your business. Also, be clear about the resources that you need. For instance, if you need graphic design resources, do you even have them in your company, or will you need to hire someone? If you need to hire someone, of course, that goes into your budget. So aligning your budget and your resources to your strategy will help you have a very clear plan of where you want to be in the next three months.

Batch your content: The third thing (and I really advise this!) is to create content for your campaign in batches. For example, if you are running a campaign on social media, then create all that content in one go. Don’t think that you would be able to do it at the last minute because I guarantee you that you won’t be able to do it. And also when you’re working on a group of content, it does look consistent because you created it in one go. This applies to anything whether it is video, blogs or anything else that is part of your campaign for that duration.

Keeping track: When you have a long term plan, it is important to keep track of all your dates for all your actions. And if you have a team, this becomes even more important because you need to know who is doing what and when will they deliver it by. Whether it’s just yourself or your team, know what needs to be delivered when in order to achieve what you have planned. With a team, it is important to go in for a productivity tool like Asana, where everyone else also has the visibility of who’s doing what.

This four steps/tips should help you stay consistent with your marketing because marketing is an important aspect of your business and you can't afford to stop your efforts as you get busy with other things.

Go-Digital Go Digital is about for sharing helpful tips about online marketing to young Nigerians to scale up.