Wilson Samson

There are important lessons every business owner can learn from medical doctors, and we can even craft a topic:

‘What medical doctors can teach us about business’.

Doctors rarely have any problems convincing a patient to take their medication or have their surgery.

The only time some people resist their doctor’s advice is when they have conflicting advice from another doctor.

I'm sure you are curious to know how all this relates to attracting and retaining high-paying customers.

Think 🤔 about this.

Nobody buys anything without a reason.

Here are four main reasons why people buy what you are offering:

Duty – they feel they ‘must’

Curiosity – they need to ‘scratch an itch’

Pleasure – they want something that will ‘feel good’

Pain – they want to ‘stop the pain’

A research study was conducted at Columbia University to determine sales motivators and analyze customers’ purchasing motives, using two groups of store visitors.

For the first group, they were to choose one out of 24 types of jam, while the second group had 6 types of jam to choose from.

In the first case, the purchase conversion rate was 3%, while in the second case, it was 4%.

Here is the message:

People only pay for what is important to them.