Igrowcn

You need to be where consumers are searching for information at the moment – or, as Google puts it, businesses have to “be there, be useful, be quick.”

The growing popularity of micro-moments means that businesses must rethink the linear marketing funnel that follows a set path: awareness, consideration and decision.

In 2021 and beyond, the customer journey will be more dynamic and unpredictable, as it needs to respond to rapid changes in consumer desires. After all, in the mobile age, people have become accustomed to instant gratification. If they think or talk about something, they want to learn more, see more and buy more of it with just a few clicks of a button.

To get the most out of micro-moments in 2021, you should:

Identify your consumers’ “I want to buy” moments
Be there in these moments of need
Deliver relevant content
Make it easy for them to make a purchase
Measure every moment that matters

For more tips, Book your FREE 10-minute consultation by visiting the link Let's get started

FREE Consultation with our Co-Founder - iGrow Communications Network Do you own, run or manage a local, small or medium scale venture in the Nigerian market space and you are looking to kickstart, redefine and Identify gaps in the market, capitalize on social trends and develop content that will capture attention in the DIGITAL SPACE, you have an opportunity to

“Start by doing what’s necessary, then what’s possible; and suddenly you are doing the impossible.”

Saint Francis