Ajayi Daniel

Ajayi Daniel

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17/06/2022

What is Affiliate Marketing?
Affiliate marketing is the practice of promoting the products or services of another person or company in exchange for a commission on the resulting sale. Affiliate marketers join affiliate programs, find reputable affiliate products to promote, and then share those products with their audiences.
Basically, it’s a modern interpretation of a very old idea — getting a commission on a sale.
If you’ve been listening to us for long, you’ve learned that bloggers make money by building an audience who trusts them, and then by offering products or services that will genuinely help that audience.
Affiliate marketing is really just a quick way to offer products and services without having to create your own products and services.
For bloggers, that means you find a product or service that you like, promote it to your readers, and earn part of the profit on each sale that you make.
How Does Affiliate Marketing Work?
Affiliate marketing can get pretty technical, even for those well-versed in digital marketing. Fortunately, you don’t need to know all the details to get started.

The actual mechanics run in the background, thanks to the merchant’s affiliate software.
But here’s a quick look behind the scenes:
1. When an affiliate joins the merchant’s program, he or she is given a unique ID and a specific URL to use when promoting the company’s product.
2. The affiliate includes the link in their blog post and/or via their email marketing efforts and invites readers to click it to find out more.
3. When a potential buyer clicks on the link to visit the affiliate partner’s site, a cookie identifying the affiliate is placed on the website visitor’s computer. The cookie ensures that the publisher is credited with the referral sale even if it occurs days or even weeks later.
4. Whenever a buyer completes the sale process, the merchant checks the sales record for a cookie identifying the source of the referral.
5. If the merchant finds a cookie with an affiliate ID, the affiliate is credited with the sale.
6. The merchant makes reports available so that the affiliate can see their referrals (clicks) and sales.
7. The merchant pays the affiliate commission at the end of each payment period (i.e. revenue sharing).

The flow is pretty straightforward once you understand it, and it works the same no matter what kind of product you’re promoting or how established you are as an affiliate marketer.
So let’s look at the typical progression for a blogger who’s serious about making affiliate marketing a major source of income.
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How to Start Affiliate Marketing in 4 Steps
Here’s the key point you need to understand if you want to become an affiliate marketer:
You’re earning a commission in exchange for giving readers valuable insights on products or services they were already thinking about purchasing.
In other words, your readers are already buying things. They are already going to make a purchase whether or not you give them any advice.
The question is, could you help them make a smarter decision than they could alone?
Because that’s where you add value. You earn a commission in exchange for being an influencer and helping people make smarter decisions, and you use your blog and the Internet to systemize that process, providing valuable advice to thousands of people.

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