BrandManiac Digital

Content marketing provides a high-caliber opportunity that can convert browsers into buyers in the online sales cycle. But, to capture and retain the interest of that target customer, you must lead them through the information they need before making their decision.

Here are four proven ways to build authority and attract new customers with your content strategy in the coming quarter.

🎯 START WITH THE CUSTOMER JOURNEY 🙋‍♀️

Traditionally, you'll want to look at how to build awareness with them, get them to consider a purchase, and make a decision to purchase. As you create new content, dive deeper into the relationship through social media, but don't just post content, read their comments, and ask for insight. Take advantage of their openness at the point of sale by asking them how they found out about you or what led them to say "yes" to the purchase.

🎯 SEGMENT YOUR AUDIENCE FOR PERSONALIZED CONTENT

Once you have identified a set of common interests, behaviors, and regions, you can start creating content for each group so that you provide them with relevant information instead of the one-size-fits-all model. This shows each customer that you know them and that you are ready to serve them.

🎯 DIVERSIFY YOUR MEDIA TYPES

The average person interacts with different media formats eleven hours per day, so you have a lot of competition in order to get their attention.

Interactive content that requires the user to engage with it was a top performer last year and is expected to continue performing. It can be as simple as having your audience take a quiz, or hosting a live feed video and asking a question for them to respond to during it.

🎯 SOLIDIFY YOUR SEO 👨‍🔧

Without a focused effort on SEO, your return on investment and results will be diminished. Keywords help your website pages, and blog posts rank higher on Google searches.

By using the keywords from this research in your posts, you can raise your rank and attract more browsers to your website. This is the most sustainable way of building search engine authority and boosting site traffic.

The best content marketing involves helpful, generous, and insightful material designed to serve your reader.

The global retail industry is experiencing an unprecedented crisis in the wake of COVID-19.

Consumers are staying at home and offices tightening their spending as they face uncertainties related to their health, wealth, and jobs.
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Here's how you can maximize your losses:
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🎯 DEEPEN YOUR CUSTOMER INSIGHT: You need to analyze your data about your customer's behavior and buying habits daily to learn what is changing. What new unmet needs have emerged? What new markets are emerging for your business?

🎯 COVER THE BASICS: Let customers know whether your business is operating, how you are keeping, and how your employees safe. Many retailers have sent emails notifying customers about new safety protocols

🎯 FOCUS ON EXPERIENCE: Businesses should immediately evaluate their customer journeys and reimagine those that could be redesigned for a digital-first or digital-only world. This includes everything from expanding the capacity of your offerings and customer service to putting a pause on certain unnecessary charges

🎯 EXPERIMENT WITH OFFERINGS THAT HAVE LONG TERM POTENTIAL: Businesses owners can use this crisis as an opportunity to experiment with entirely new offerings that could survive the crisis

🎯 PLAN FOR LIFE AFTER COVID-19: While it's still unclear when sheltering in place will end, you need to be ready to reopen your stores, offices, outlets. Business owners must display a sincere desire to watch, listen, and learn. However, digital experiences are here to stay.

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A strong social media presence can help companies reach new audiences, create loyal brand advocates, and even generate sales. 💰💯

With prospects like these, it’s no wonder companies of all shapes and sizes are finding their way online.

The truth is, starting a social media page is easy, but using it to its full potential is hard.

Here are some of the most common mistakes brands make on social media:👇👇👇

🎯 HAVING AN INCOMPLETE PROFILE:

Having an incomplete profile leads to a lot of missed opportunities. If someone is interested enough to look at your profile, don’t lose their interest because you didn’t use the space to its full potential!

To build a great social media profile, focus on providing informative, engaging information that’s consistent with your brand’s tone and voice.

Make sure you use high-quality images for your profile picture and header, and make sure your bio stays relevant and updated.

🎯 SPEAKING TO THE WRONG CROWD:

It doesn’t matter how great your profile is if it’s reaching the wrong people. Focus your efforts on acquiring followers who will most likely be interested in your product, service, or content.  

🎯 DISREGARDING THE STRENGTHS OF EACH PLATFORM:

Every platform is unique, so your social media strategy should vary based on the platform that you use.

A huge part of succeeding on social media is playing to the strengths of each platform.

🎯 FORGETTING TO MONITOR AND ENGAGE:

Social media is a two-way street! Your page shouldn’t just be a sounding board for your brand; it should build dialogues and culminate a community. You can start by incorporating daily or weekly check-ins on your profile. People react positively to brands that take the time to respond to comments or direct messages -- whether they’re positive or negative. 

🎯 POSTING TOO LITTLE (OR TOO MUCH):

This one is very common. Too many brands either post too infrequently or overwhelm their audience with content. The goal is to strike the right balance between being seen, and being too much. 

To figure out the right posting frequency, look into best practices for specific platforms and use that as a guide.

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Success or failure is within your grasp and no one else's. Get a goal-achieving mindset. 👨‍🎓💪

Here are praiseworthy virtues which are proven qualities you must implement, personally develop, and transform into tangible actions to successfully achieve a goal.

🎯 Be fearless
Fear is a disabler, and that means fear weakens, destroys, and can disqualify anyone from receiving the maximum benefits and results. Fear can take away your dream of doing all of the things that you imagine yourself doing. Dare to see yourself as that entrepreneur or mogul with a thriving business, where you have an enterprise and you’re a conglomerate.

🎯 Empowering mindset
Mindset is so important to every aspect of succeeding in your goals. “You must,” and when the verb must is used it denotes, “necessity. So, it is a necessity that you adjust your perception about things and incorporates a positive mindset. Growth, success, happiness all start in your mind. It does not matter what stage of life you’re at, you can always move forward.

🎯 Unwavering determination
Determination is that hunger that drives you to go for the gusto. Determination happens before goal attainment and it instills in you the inspiration and behavior to accomplish that goal. When you’re determined to do something, you get such an adrenaline rush. Determination is that positive emotional feeling that pushes you to persevere.

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“Solopreneur” isn’t a brand-new term but it has become more relevant in recent years. 🥴

The word is easily interchanged with the word “entrepreneur,” but there are distinct differences

The differences between solopreneurs and entrepreneurs can be subtle, especially since some entrepreneurs work alone until they can build their businesses enough to make a team. 👨‍🔧🙈

However, those who choose solopreneurship over entrepreneurship without plans to change have distinct differences.👌

ENTREPRENEURS PUT A FACE TO A COMPANY. 😎

While a solopreneur tends to spend hours working hard to build his business, an entrepreneur frequently prefers to be out making connections and getting the word out about his or her business. 💯💥

An entrepreneur may be perfectly happy doing that and that alone, leaving his team behind to do the work. 🤑😎

Solopreneurs can be great networkers, as well. One major difference is that an entrepreneur may be more comfortable spending all day at a variety of networking opportunities and client meetings, while a solopreneur is a content simply doing the work. 🎯💯

ENTREPRENEURS ARE MANAGERS. ✌🤵

When someone is an entrepreneur at heart, even as a solopreneur, he’s waiting for the day when he can build his team. 🧠👏

He may even begin working with freelance workers and virtual assistants to delegate his work. 👍

He is comfortable leading a team of people toward a defined goal.

Solopreneurs, on the other hand, likely are in no rush to hire an employee to manage. 👨‍🔧🙈

Even if the day comes when they must outsource work or bring in a team member, a solopreneur may find himself pitching in and doing the vast majority of the work himself. 😳😅

He may even have a hard time letting go of tasks since he simply wants to jump in and work hard to grow his business. 😜😅

Now that you know the difference between SOLOPRENEURS and ENTREPRENEURS, I would like to know;

Which one best describes you?🤔🤔

Let's discuss this in the comment section below 👇👇

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