Afrobeat1Xtra

Young Thug’s ‘UY Scuti’ is one of the most anticipated rap releases of the year. Here are our immediate takeaways to Thug’s first album since 2023’s ‘Business Is Business.’

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Angélique Kidjo is more than a singer—she is a living bridge between cultures. Though born in Benin, her music carries deep Yoruba roots, a reminder that Yoruba culture is not confined by borders but flows like a river across West Africa. She celebrates that heritage with pride, blending traditional rhythms, proverbs, and melodies with modern sounds that inspire the world. When Kidjo sings, she carries the spirit of Yorùbá storytelling—rich in wisdom, joy, and resilience—showing that our culture is not just history, but a heartbeat that continues to echo across generations.

Everyone laughed at Kanye West in 2015:

• $53M in debt
• Rejected by 77 investors
• Begging for money on Twitter

Today, his Yeezy brand is worth $4B.

How a 'craz' rapper outsmarted the entire fashion industry:

He worked at Gap folding clothes.

Dreamed of designing.

They ignored him.

16 years later, he signed a $970M deal with them.

But the journey started earlier...

2003: Car crash shattered his jaw.

Wired shut for weeks.

Recorded 'Through the Wire' in hospital.

Label said: 'No one will listen'

It launched his career.

2007: His mother died.

Fashion world rejected him.

Lost $30M on failed clothing line.

Went $53M in debt.

Everyone said: 'Stick to music'

2013: Walked into Nike HQ

Asked for royalties.

They laughed: 'You're just a musician'

He left.

Adidas offered him what Nike wouldn't:

First Yeezy drop:

9,000 pairs

Sold out in 10 minutes

Resold for $3,000

Nike executives watched in shock.

The fashion industry wasn't laughing anymore.

2015-2020: Yeezy exploded

• $1.7B annual revenue
• 15% royalties (Jordan gets 5%)
• Boosted Adidas stock 300%

Changed how brands work with artists forever.

2020: Gap deal signed

$970M partnership

Stock jumped 42%

Biggest collab in retail history

The kid who folded clothes was now saving the company.

-2021: Yeezy worth $3.2B

Richer than Michael Jordan

More influential than Nike

Built without traditional ads

But then it all fell apart...

-2022: Lost it all in 24 hours

• Adidas ended partnership
• Gap pulled out
• Forbes dropped him

The biggest self-destruction in fashion history.

The lesson?:

Talent opens doors

Vision builds empires

Character keeps them

One man changed two industries.

Then changed how fast you can lose it all.

Burna Boy’s journey from Nigerian star to global Afrobeats icon has been nothing short of phenomenal, and the United Kingdom has been a key stage in his international rise. Here’s a complete look at all Burna Boy songs and albums officially UK certified by the British Phonographic Industry (BPI).

By notjustok

Rest in power Abàmì Ẹ̀da
Today marks 28years The Music Industry Lost The Founder of Afrobeat , Legendary Fela Kuti 💔🕊✅