Diginerd

Have you heard of the word “fatigue” being used for social media?

Basically, fatigue is what happens when your audience gets tired of the content you post.

It could be due to repetitive messages in your posts (maybe all you do is post “come and buy what I’m selling”), or the quality of your content drops because you’re trying to always put out new content everyday.

Three easy fixes are:
1. Space your posting periods. This helps reduce the pressure to churn out a lot of content over a short period, and prevents burnout.
2. Ensure consistency in the frequency and quality of your posts.
3. Don’t bore your audience. Give them something interesting to read or watch.

Facebook Ads vs Boost Post?

When you’re marketing your brand on Facebook, you might not know which options are right for your brand’s goals.
If you’re unfamiliar with the fine details of social media marketing, it can be tough to nail down key decisions, like choosing between Facebook ads and boosted posts.

Let me give you a summary of what both options have to offer:

Choosing between Facebook ads and boosted posts largely depends on your social media marketing goals.

Each format tends to encourage different outcomes.
Facebook ads tend to have a bigger immediate impact and translate directly to campaign goals; like lead captures, app installations, and sales.
On certain campaigns, the added functionality of Facebook ads might make them a better fit for your campaign.

Meanwhile, boosted posts tend to improve your brand’s social media engagement metrics (follows, reach, video views, etc) and overall social presence.

For specific campaigns, the decision between an ad and a boosted post will come down to long-term vs. short term outcomes.
On a wider level, a mix of Facebook ads and boosted posts are usually the best way to break up your Facebook social media marketing budget. Boosted posts will allow you to build your brand’s reach and fan base, while ads can help you translate your brand’s presence into tangible outcomes.

This 2-pronged approach will allow you to build likes and fans, then turn your new followers into actual customers.

Yunno that feeling of that comes with receiving your salary?

That “I want it, I buy it” feeling?

Yeah, your target audience feels the same way too during this time of the month.

Pro Tip: schedule your promos, sales and ads to go live towards the end of the month (3rd & 4th weeks), and watch your sales do better.
Take advantage of that period where your audience have money to spare or splurge.

Thank me later!