BranX

There is no point in being stunned when a becomes a relevant brand surprisingly. It's not magic. It must have got this right.

This week on branX newsletter the topic is DNA and what owners must do to have a unique feel to exit the painful state of "just another guy". Be "The Guy". Read this issue then hit the subscribe button to get your free copy delivered straight into your inbox every Thursday.

Your Brand DNA is... Yep. That's the order you'll have to follow to give your small business a unique brand DNA. As the boss and doctor of the business, your first responsibility is to determine who you are. Then you diagnose the market situation and prescribe strategic decisions that'll give your business a competitive...

Branding Lessons From : Part 1

Spare just 5 minutes to gain branding tips from Fenty & build your name in business. Why do this? This thread from BranX on Twitter is the answer for owners:

https://twitter.com/BrandXploits/status/1529845654725484544?s=20&t=EEkUEd4MJm9L-E-8BsVWQg

Let's taste this wine!

Lesson 1: Brand Reputation is Transferrable.

Rihanna's "BadGirlRiri" brand reputation combines two brand images: Music. Fashion icon, a super big one. This story tells you how big:

https://www.essence.com/awards-events/essence-hollywood-house/natasha-rothwell-stories-humanity-people-color-not-up-for-debate/

Fenty flies on this brand reputation. Subtract Rihanna & brand "BadGirlRiri" & Fenty will probably not exist or won't be a instant fashion royal if it exists

takeaway: if you have an existing reputation or image, piggyback your business on it. It makes the brand building job easier. Alternatively, build one from scratch with your small business & remain consistent. Either way, keep your reputation sparkling & clean to avoid stinking sores from one part of your life infecting your business.

Bottom line: brand reputation is a currency. When you have it, use it optimally but wisely.

Lesson 2: Live Your Brand

Rihanna is the "YOU" component of Fenty, the owner with the vision. The Fenty vision, tone, shape, feel & values comes majorly from the founder's lifestyle. Here's how:

a. charity, environment & healthy living are Fenty values.

b. self expression. That's the tone & feel of Fenty, just pay attention to how the "F word" is used in a creative, exciting way in a video promo & on a perfume brand to encourage sweet scent. Fenty is saying be expressive, don't hold back.

c. visibility. Everywhere you go on the Fenty website you hear & see Rihanna telling you about her routine & fashion style, bringing you into her world & showing you why Fenty is just what you need to get rid of any fashion depression you have.

takeaway: you are your brand, live it. Be clear what your brand stands for, reinforce it with actions & watch how you become grow.

Bottom line: your name as a successful brand depends on you.

That's it for part 1. On Wednesday, the final part will be available. You have not followed , kindly do so and never miss any updates!

Today is & there's some priceless brand lesson from I'll share share with you owner. It's the perfect story that'll set your brand on the right course & speed. In few hours Aladdin, that's you, will meet genie!

Today:
Paris sky will glitter with colourful fireworks
Screams, tears of joy & sorrow will drown Paris
The most passionate & electrifying global brand will arrest the world.

It's the ! Relax & enjoy the spectacle owner