Arisom Multimedia

Cheers to 2025.

We're here to bring your vision to life.
08107181223

The Four P's of Marketing..
Product
Price
Place
Promotion
Companies that get the four P's right; dominate the market space.

LOFTY SOCIAL MEDIA FOR YOUR BUSINESS PROMOTION

Every top business owners spend billions of dollars on advertising every year. In 2020, MTN spent 15.15 billion naira on advertisement, sponsoring and sales. Do you know that to place an advert in most strategic electronic bill board cost millions of naira per month?

Big companies use multifarious media to advertise their products and services. These media include print media and broadcast media. These gulp resources as they pay for content creation, airtime and spaces

Hence start ups need to advertise their products and services to attract paid customers. You can make more customers beyond print and broadcast media combined by making use of social media.

Here are top media you could employ to drive your business to the next enviable level.

FACEBOOK
If you're targeting billions of active people of different age groups, Facebook is the best player in the social media space as all age groups are well represented. Most brands and businesses have their presence in Facebook.

To Set up Facebook Advertising Campaigns, there are 3 core parts to setting up and running successful Facebook ad campaigns: These thrio are setting up your content for advert, setting up targeting audience and setting up retargeting.

Above all, knowledge of time to push out your ad in Facebook is important. Don't post an ad in the morning or afternoon. Post at a time when your audience would be relaxing later in the day. Consider promoting your ad campaign and set up your targeted age group and location. You would reached paid customer beyond your imagination.

INSTAGRAM
Instagram is a powerful marketing tool for businesses. Instagram is visual appealing; that is, photos and videos are employed to drive ads. A single promoted ad campaign in Instagram could reach million of people if the content is carefully designed.

TWITTER
Twitter is one of the world most popular social media platforms. it is on record that it has 328 million monthly active users particularly relevant for college-educated audiences under 50. Many twitter users seek news and information on it. Because of this, companies who tweet original content on a regular basis would make it quickly.

For your multimedia design: [email protected]

BRANDING ERRORS TO AVOID
A business with low corporate outlook could not attract potential customers. It would rather kick them off.

Many startups make branding mistakes at early stage and this could have great negative side effects on the long run.

We are here to help you understand how you are killing your business despite your toil to grow it.

The following are few mistakes many brands make in their branding processes:

1.NO CLEAR CUT VALUE PROPOSITION.

A company's value proposition communicates the number one reason a product or service is best suited for a client. Many small and medium company copy and paste value proposition. This would not make your business stand out, it would rather ruin it as you would miss out not communicating the problem you solve.

For a value proposition to effectively turn a prospect into a paying customer, it should clearly identify who the customers are, what their main problems are, and how the company's products or services are the ideal solution to help them solve their problems.

2.LOGO
A logo is a symbol or other small design adopted by an organization to identify its products. A logo should be memorable, eye-catching symbol of your company’s brand.

Every logo must be simple, memorable, versatile and communicate right mood through colours. Many download logo online and add their brand names. This will not make your brand look distinct as many people would have done same.

In 2008 Pepsi had a redesign of his logo. An activity that cost it $1 million as he rebranded all his trucks and facilities.

So, try to avoid logo mistake at the inception.

3. LOCAL BRAND NAME
Many brand names use local language to craft the names of their brand. The world is now a global village; therefore, names that are international should be crafted.

Beside, get your company's name registered immediately you kickoff your business. Many business are left with the option of changing their brand names during registration process as it has already being taken.

For those thinking out their brand name, don't forget to research your picked brand name on search engine.

Contact Arisom multimedia at [email protected] for your branding design.