Digital Elixir
29/06/2022
Facebook Ads Greatest Problems
Getting engagements from an ad to get sales can be so frustrating.
Even when you put in all the work to define your audience, using the best Call-to-Action, and sales copy sometimes it's hard to get this all at once.
Aside from the fact that the posts cover some tips on how to do better, researching your competition is a hack most people do not explore (comment below if you want a post on that).
Nonetheless, you should have a better idea of how to do targeting now which would inform the type of interest and behaviour keywords that you use.
Still, finding it hard?
Reach out to me in the DM and let's get started.
What are your challenges with Facebook Ad Targeting?
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28/06/2022
Organic Vs Paid Ads: Why There Should Be A Balance.
I talk about this almost all the time with my clients and during consultations about striking a balance between paid and organic search.
Using organic strategies like SEO is one of the best practices for virtually every business because this will help in developing your website and your business assets out with the right Search Engine Optimization (SEO) strategies. This is a gain for your business in the long run.
As you should know SEO doesn't work very fast because there are many layers to it, that's where paid ads come in. Using paid ads with relevant keywords to help boost your ranking will attract the choice of client that is needed for your business growth. These results are instantaneous and this is what every business owner is looking for.
Using both paid and organic search marketing strategies will help you build your credibility while also providing valuable insights from your paid ads.
What experience have you had with paid or organic advertising?
Comment below!
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