ABR Strategy
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Amazing ABR Sdn Bhd 1004624-P
We are a digital communication company, specialising in providing digital strategies & solutions that business need. Read more about us at : https://www.abr.group/digital-marketing/
12/06/2026
Good things CAN happen twice ✨
For the second year in a row, we’re proud to share that our work for MCM 美中美's CNY Yee Sang Campaign has been shortlisted at Marketing-Interactive’s Hashtag Asia Awards 2026!
Words cannot express how honoured we are for our campaign “就是这味” (This Is the Taste) to be recognised for cultural storytelling in narrating Malaysia’s culinary traditions.
A huge thank you to our long-standing client, MCM 美中美, for trusting us to bring this story to life, and the team in making the campaign possible!
Here's to creating work that connects through culture, emotion, and meaningful storytelling ❤️ We can’t wait to see our names on the big screen at the Awards Night!
🌐 www.abr.group
✨ It’s time for a ‘face’ reveal— the ABR website has gotten a brand new look! Come check it out at www.abr.group🌐
In a fast-moving world, gaining clarity before executing is the ultimate competitive advantage, and this new website better reflects our new positioning and process.
As a Digital Brand Communication Agency, we are here to help brands move past fragmented digital tactics to build genuine, lasting connections with their audiences.
At the heart of what we do is our Digital Performance Framework — a practical, friendly system that turns big strategies into simple steps for your team to run well.
Through strategy, ex*****on, and education, we help brands:
📱 express themselves clearly.
📱 show up confidently online.
📱 grow in ways that feel genuine and sustainable.
Ready to grow with clarity? Let’s work together to transform your digital presence. 🚀
23/02/2026
If there’s one dish that reflects Malaysia’s identity, it’s the Yee Sang – a traditional Chinese delicacy that has transcended to a festive dish that celebrates our vibrant culture and shared heritage 💫
MCM 美中美 (K*m Thim Food Industries), one of the nation‘s largest Yee Sang manufacturers, has been at the heart of the story: they popularise it into a festive favourite for every table and gathering.
Amidst changing consumer demands and modern flavour trends, MCM is committed to delivering the most authentic taste that makes you go, ”This is the taste!“ – the perfect flavour you remember and love 🍜
As MCM’s digital brand communication partner, we’re proud to shape and bring their annual Yee Sang campaign to life across various platforms.
🌐 www.abr.group
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Unit E-03-3A, Level 4, Block E, Setia Walk, Persiaran Wawasan
Puchong
47160
