TOTAL SPORTS ASIA

Thanks for the great discussion Rosamond and Richard.

Always fun to be on the other side as a guest and happy to share my learning and stories as a western sports entrepreneur in Asia the past 30 years.

It all sounds like fun and games in retrospect but it's plenty of hard work, perseverance and some luck that gets you eventually to have fun in our amazing industry.

Excited to briefly share about our new SMRF Capital Fund in the talk. Lots of momentum in the sports investment space with the world finally accepting sports as a proper "asset class", and we are in the thick of it (as always 😂).






https://open.spotify.com/episode/3rlQQ6rejKxIa387eKOUpP?si=0oA92_e5Rj-ajf7SiEmOiA&context=spotify%3Ashow%3A3RRiOR4L5BstRHCjUOG5Fu

7: Marcus Luer: How to Build a Global Sports Empire V for Visionaries · Episode

It's Sports Entrepreneurs Podcast Day 🎙️🎧

Excited to release our latest episode - we are taking a close look into one of the "hottest new sports" PADEL (and comparing it with Pickeball, which is taking the US by storm). We learn about Padel 22 and how Ben Nichols is planning to shape the future of the sport.

Ben takes us on a tour of his career across the world of Sports Communications & PR, working with major global sports properties from Lotus Renault F1, Commonwealth Games to Wada (World Anti Doping Agency), working around the world and helping to get the "message" right. Clearly not an easy tasks working with Wada at the height of the Russian Doping scandal.

As always, fascinating stories, anecdotes and learning from a senior leader in the industry who is embarking on a new journey as an entrepreneur. Hope you enjoy it.

The Sports Entrepreneurs Podcast by Marcus Luer - #82 | Ben Nichols Ben Nichols, a veteran sports communication and public relations expert with decades of experiences across the industry from WADA ...