Lullaby Tech Solution

7. A WEBSITE SAVES YOU TIME
I touched on this point in number 2. Time is money, so they are often linked together. Saving time is another great reason why your business needs a professional website.

Time is an important commodity in our ever increasing fast paced world even if you don’t attach a monetary value to it. Most people these days don’t have enough time for leisure, pleasure, family or healthy activities. Having a professionally designed website saves you time both in the short and long term.

By providing information to your customers online, you can save a vast amount of valuable time that you would otherwise spend communicating to your prospects.

Talking to customers on the phone, in messenger or emails, face-to-face at meetings, networking events or trade shows, it all takes time. Creating flyers, brochures and other promotional material takes time – time to plan, research, communicate to your designer, printer and so on. Not to mention the time needed to distribute your marketing material.

With a website, you can save time by providing information about your products and services in various online formats—graphics, video, ebooks, flip books— or as text right on the page—no distribution required. Once your website is up and running, it is available to your customers indefinitely, saving you time having to communicate the same message over and over again to different people.

6. IT PROVIDES A MEDIUM TO SHOWCASE YOUR WORK
No matter what type of business you’re in, a website is a great place to showcase your work or demonstrate your skills. By including a portfolio, image gallery or videos, as well as testimonials about your work, you can demonstrate what makes your company or you unique.

Back when I first wrote my original article, there was no Pinterest or Instagram. Now 9 years later, a lot of people are using these social media channels to showcase their work. But is your target audience on Pinterest or Instagram?

On Pinterest, Instagram, Facebook and other social media channels, the quality of your photos or graphics is compromised and the size may be substantially reduced. Not only that but Facebook and other social media channels control how people interact with them and even WHO can see them.

If you have a website, your portfolio can be viewed by everyone anywhere and you are in control of what people see, the quality and size of your photos, and how people interact with those photos.

Not only that, but did you know, in most cases, once you post your work on these social media channels you no longer own the rights to those photos and they could be being sold to use in those sponsored ads you see throughout your timeline?