O-In

s for the past 2 years and we know the pain for merchants, thus we going forward from platform to ecommerce education section to educate SME how to grow or develop their own INDEPENDENT Online Shop.This is very import because this will be NEXT BIG TREND to grow as a own independent business in the E Word


The Problem With Platform Marketplace

Currently, the main players in the online ordering space for food service businesses run off a marketplace business model. This means that they provide a platform for you to put your menu online which they often do for you free of charge. They then promote your store through their marketing campaigns in order to generate orders for you. In turn, they take a % based fee and I've heard some people tell me they are paying upwards of 25% . There are 2 critical problems with the model from the perspective of a small business restaurant owner. Firstly the obvious one is you lose a large amount of your profit from these orders. The restaurant industry is by far one of the most competitive industries out there. As Peter Thiel says in his book about business (youtube video summary) when you enter highly competitive spaces, the profits often get competed away as a result of trying to have an advantage over your competitors. The fact is small business cafes and restaurants can't afford to lose a massive % of each sale with all the existing costs in place.