Abigail Design

Let’s Talk - Passive Su***de Ideation ❌

This is an educational mental health campaign which uses Joji's song lyrics to explain serious mental health issues. The topics discussed in this campaign are Inner Demons, Depression, and Passive Su***de Ideation, through the songs, Demons, No Fun, and Window. The design for this campaign was inspired by Joji’s space-themed music videos and the artist’s affinity for sci-fi and space. A youthful approach was taken to this tough topic to engage youth and move beyond its stigma.

Let’s Talk - Demons 😈

This is an educational mental health campaign which uses Joji's song lyrics to explain serious mental health issues. The topics discussed in this campaign are Inner Demons, Depression, and Passive Su***de Ideation, through the songs, Demons, No Fun, and Window. The design for this campaign was inspired by Joji’s space-themed music videos and the artist’s affinity for sci-fi and space. A youthful approach was taken to this tough topic to engage youth and move beyond its stigma.