Bled

🎨✍🏻📏Design Process: Fiha Khair

The duality of the rose is what inspired this design. Every rose has its thorns. You can’t have one without the other: the beauty is protected by difficulty. Just like the phrase Fiha Khair, the rose asks you to look beyond surface discomfort - to see that what may hurt or challenge you could also be what shapes you, protects you or lead you to growth.

We wanted this phrase to be revealed through the bees, the roses and greenery. This also echoes the message: look past the obvious to see the good. We made many different designs, different fonts, compositions and eventually developed one we were very happy with.

We love humorous design as you may know, but we also love exploring visual ways to express quiet reminders that say: whatever you’re facing, fiha khair.

10 Details that make our abaya unmatched ✨🍁🍂

Just a word of caution.. Our interpretation of a care label 🔖

2. Zipper detail of our sleeveless dress
3. THE best, no really - THE best place to eat in Morocco if you want authentic and flavourful food with an unmatched view. @ Cafe Al Boustane in Bni Chiker (RIF)